Customer reviews of TrackAd

Experts, Responsive, Adaptable

Responsive, Flexible, Speedy, Creative, Quality of deliverables, Reliable

Friendly, Responsive, Experts, Efficient, Reliable, Simplicity

Flexible, Reliable, Availability, Simplicity, Responsive, Friendly, Efficient, Experts, Thorough, Attentive, Speedy, Good coaching

Friendly, Reliable, The Customer Success team is very responsive, Availability, Responsive, Experts, Attentive, Flexible, Efficient, Thorough, Speedy, Good coaching

Efficient, Thorough, Good coaching, Friendly

The Customer Success team is very responsive, Efficient, Responsive, Experts, Availability, Good coaching, Friendly, Thorough, Reliable

I work with TrackAd on behalf of one of my clients and the experience is very good. TrackAd is used by us to observe actual conversions for our client in order to cross-check the figures of social media advertising platforms. TrackAd allows us to follow up efficiently, clearly and clearly.

We wanted to control our affiliate budget and better understand our sales. The platform was perfect to both save money and develop our affiliate program with more precision. We quickly saved more than half of our affiliate budget, so Trackad quickly became a staple of our digital marketing arsenal. We will now grow our affiliate community with more confidence.

Responsive, Friendly, Flexible, Experts, Attentive, Efficient

Speedy, Responsive, Friendly, Flexible, Availability, Good coaching, Attentive, Experts, Efficient

Responsive, Friendly, Flexible, Attentive, Experts, Efficient, Thorough

We migrated all our acquisition spend tracking to TrackAd in order to limit the time-consuming, manual in-house tracking. Our old platform was not ergonomic and didn't meet all our needs. Platform very easy to learn, very ergonomic and customizable for each user. Regular follow-up, strategic advice and responsiveness from the TrackAd team. A turnkey platform, with N-1 history, one-click reports, the ability to feed in lots of data, secure affiliate sales, simple, clear expense tracking. We've been won over!

We have requested to set specific metrics and even ways of tracking (in first click instead of last click for different types of affiliates) and it was fast and effective. Now we have in different sources all our affiliates being tracked in the right attribution model. It is also easy to make reports and request specific data. Sales closings are too time consuming to do internally and we work on it with TrackAd. Fast execution of sales closings. Easy and fast reporting. Personalized metrics. Expertise and agile recommendations. Saving of time.

We have chosen to integrate the TrackAd tool in a context of strong acquisition growth and with the aim of structuring our actions and further diversifying our levers. The Customer Success team understood our business challenges and was very attentive to the issues related to our internal processes. This allowed us to set up the tool individually and optimally. We've been using TrackAd for a few weeks now and it's a real efficiency gain on a daily basis thanks to the automation and flexibility of reporting. This time saved allows us to effectively optimize our conversion rates and acquisition costs thanks to in-depth analyses at both the micro level on our campaigns and at the macro level, particularly on attribution.

We called on TrackAd in order to limit fraud via affiliation and identify any suspicions (or dispel doubts) that we could about certain "black box" affiliates. Since the implementation of TrackAd, we have been able to identify some affiliates for whom we had serious doubts and we have been able to exclude them from our programs. Similarly, we have reduced the number of orders we validate at the affiliation level in order to be able to use these investments on other channels in affiliation or other leverage.

Validation process of affiliate sales / redefinition of attribution according to the different levers. The closing of affiliate sales on this tool allowed us to earn a significant amount that could be reinvested.

We called on TrackAd to support the management of our media campaigns, as part of an e.commerce and e.pub launch. Being in an SME in the midst of a digital transformation phase, media expertise was not integrated into the team. As my knowledge of Google Analytics is very limited, TrackAd was the ideal partner for understanding our media performance and supporting decision-making. The tool's features and quick handling perfectly met our objectives, and the truly premium support we receive on a daily basis is very appreciable. We quickly saw in which direction to arbitrate our acquisition levers, and we were also able to qualify the quality of the orders since our CMS is connected to TrackAd with the status of the orders (in progress, cancelled, etc.).

The implementation of the cookie consent pop-in on our Phildar.fr and Pingouin.fr sites has significantly reduced the share of traffic tracked by Google Analytics. We saw a 35%+ loss of orders that didn't come up in Google Analytics. The impact was the same on the revenue used for the analysis of digital campaigns. It had become a priority to find a solution that would allow us to integrate these orders into the performance of digital campaigns to make the right trade-offs on advertising investments. TrackAd took our request into account and, thanks to a new feature, allowed the distribution of these orders between the different traffic sources in proportion to the performance of these sources the previous day. They also distributed orders not tracked by GA over the previous 12 months according to this same logic. We now have a vision of our e-commerce performance that is consistent with our actual performance. At the same time, the automatic recovery of all our expenses by leverage / campaign allows us to save a lot of time and to be more reactive in managing our budgets. The interface is pleasant, the Customer Success team is available, attentive and responsive to development proposals.

Setting up tracking for a multilingual site with many advertising channels. Very efficient and responsive.

TrackAd has supported us for several years in the management of our affiliate program, ensuring quality and provenance and tracked sales, and has allowed us to better analyze the performance of each publisher and its place in the purchase funnel in order to adapt our strategy. The professionalism and the great responsiveness and sympathy of the team are also a real plus in the daily collaboration.

TrackAd was able to set up the cohort report that was essential for the analysis of our cohorts of new buyers. With automated sending, we receive the information we need for our analysis without even having to go to the platform. And we are now more efficient at identifying the most profitable acquisition levers. Thank you to the TrackAd team for their attentiveness, flexibility and responsiveness.

We encountered some difficulties related to data automation and reporting, affiliate management as well as issues related to the attribution and contribution of our different traffic channels. We called on TrackAd to help us with these issues. With TrackAd, we have automated data retrieval across all our platforms. Today, all our reporting is automated, which has allowed us to save time in the management of our campaigns and decision-making based on performance. The Customer Success tool and support have allowed us to better manage our affiliate strategy, thus improving our profitability on this lever. With TrackAd, we have also implemented attribution rules that have allowed us to better manage our campaigns according to their contribution to the conversion journey.

The TrackAd team supported us in the management of the affiliation (processing of sales, promo codes to refuse). It has been able to adapt perfectly to the technical specificities and take into account various constraints. We greatly appreciated the responsiveness and expertise of the TrackAd team to support us in our projects.

Affiliate fraud management. This has made it possible to save a significant budget on this lever. We were able to save almost 50% of our budget and then by doing a clean on the program, we are now at 20% savings per month.

Identifying the sources of all our leads and measuring our effectiveness in terms of acquisition is complicated because the data is spread across different tools. As a result, our reporting takes up a lot of our time and needs to be updated frequently. We achieved 98% data reliability and several hours of monthly reporting saved.

We were looking for a reliable solution to monitor the effectiveness of our affiliate campaigns. TrackAd allows us to really have a clear view and control our affiliate campaigns with responsive support and a certain expertise of the people at TrackAd.

The interface is very clear, you get to grips with it quickly. The Customer Success team is always there to meet our business needs and give us additional analytical thoughts. I analyze with them all my acquisition levers by reviewing the possible points of improvement for each one. The implementation of automatic alerts allows me to actively monitor which I did not systematically carry out, I recommend. Precise and efficient monitoring of the performance of the levers, possibility of changing analysis very quickly.

TrackAd is a tool that simplifies the lives of acquisition and traffic managers. The teams are proactive and are strong in proposals to upgrade their service. In a challenging environment with data that is sometimes increasingly difficult to analyze (cookie consent, evolution of analytics tools, etc.), TrackAd makes it possible to refine reading via its deduplication, attribution and proratisation modules. TrackAd adapts to the needs of its customers, CSMs are proactive and do not leave questions unanswered. I can only recommend their service; The time saved is real on a daily basis, whether through reporting, alerts, affiliation closures or contribution analyses. The tool allows you to refine your strategy and make optimization decisions quickly.

We were facing a problem of attribution, monitoring the performance of our marketing levers and loss of data on Google Analytics. TrackAd allows us to be more responsive for the management of our campaigns and therefore to improve our ROAS. Thanks to the import of our CRM and Google Analytics data, we manage to consolidate our entire turnover. Finally, the attribution model allows us to have a clearer vision of the contribution of each lever.

The tool is ergonomic and above all simple, while being affordable financially. It's "simple is smart". I really appreciate the customizable aspect of the tool. It's not about buying an attribution model, but rather about having a tool to build your own. This is what I prefer as a user so as not to depend on the model of others. This is especially important since the implementation of the GDPR and a limitation of access to data on the side of marketing providers. The Customer Success team provided great support, despite our lack of availability. They were able to adapt to our requirements and show flexibility while being very pedagogical on the use of the tool.

TrackAd was able to automate our internal report, which is essential for the analysis of our digital campaigns. The report updates in one click and contains complete information both globally and for each campaign. This allows us to analyze our sources and campaigns day by day and week by week. The time previously spent collecting information and updating the report is now spent analyzing and optimizing our campaigns. Congratulations to the TrackAd team for this solution!

We have implemented the complete TrackAd solution to allow us to track the performance of our digital campaigns and optimize our marketing investments. The tool is user friendly, rather simple to handle. Once the data sources are connected to TrackAd, we quickly draw the first learnings on our data. All TrackAd teams (whether commercial, CSM or IT) are very responsive, expert and friendly. The implementation of their solution was quick and simple. TrackAd is a serious service provider and their platform brings real added value for the management of our marketing investments.

Collection of costs from partner platforms and integration on GA. " A simple and effective tool that saves time in tracking the expenses of advertising campaigns. A very responsive and efficient team."

We were looking for a tool to collect the "investment" data of all our media activations. This is the prerequisite to automate our follow-up reporting. A POC was launched very quickly and it was a success. We were able to recover data retroactively. TrackAd has many connections with partners or media platforms. In the event that a partner is not present in their library, TrackAd undertakes to add it within a short time. The sales team and the one who accompanies us on the integration of the tool are attentive to the needs of the advertiser. So it's very appreciable!

I am 100% satisfied with the features of TrackAd Collector! It is a tool with a simple and easy-to-use interface. I also appreciate the support of TrackAd's Customer Success teams and their ability to quickly resolve all my requests regarding the tool.

The TrackAd teams took into account all our needs and made sure that the tool collected all the necessary data. TrackAd Collector saved us a considerable amount of time. And we've also improved our performance, with the time previously allocated to collection now dedicated to analysis and decision-making.

The benefits of working with TrackAd are substantial. We were able to reassure ourselves about the quality of our program while identifying optimizations with immediate benefit. We continue to use TrackAd's anti-fraud protection which is a necessary insurance to develop our affiliate program with confidence.

TrackAd has been a valuable asset for the analysis of our performance. The platform allowed us to better understand our marketing mix and the contribution of different traffic sources to the recruitment of new customers.