We have chosen to integrate the TrackAd tool in a context of strong acquisition growth and with the aim of structuring our actions and further diversifying our levers. The Customer Success team understood our business challenges and was very attentive to the issues related to our internal processes. This allowed us to set up the tool individually and optimally. We've been using TrackAd for a few weeks now and it's a real efficiency gain on a daily basis thanks to the automation and flexibility of reporting. This time saved allows us to effectively optimize our conversion rates and acquisition costs thanks to in-depth analyses at both the micro level on our campaigns and at the macro level, particularly on attribution.
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