Phildar recommends TrackAd

The implementation of the cookie consent pop-in on our Phildar.fr and Pingouin.fr sites has significantly reduced the share of traffic tracked by Google Analytics. We saw a 35%+ loss of orders that didn't come up in Google Analytics. The impact was the same on the revenue used for the analysis of digital campaigns. It had become a priority to find a solution that would allow us to integrate these orders into the performance of digital campaigns to make the right trade-offs on advertising investments. TrackAd took our request into account and, thanks to a new feature, allowed the distribution of these orders between the different traffic sources in proportion to the performance of these sources the previous day. They also distributed orders not tracked by GA over the previous 12 months according to this same logic. We now have a vision of our e-commerce performance that is consistent with our actual performance. At the same time, the automatic recovery of all our expenses by leverage / campaign allows us to save a lot of time and to be more reactive in managing our budgets. The interface is pleasant, the Customer Success team is available, attentive and responsive to development proposals.