We encountered some difficulties related to data automation and reporting, affiliate management as well as issues related to the attribution and contribution of our different traffic channels. We called on TrackAd to help us with these issues. With TrackAd, we have automated data retrieval across all our platforms. Today, all our reporting is automated, which has allowed us to save time in the management of our campaigns and decision-making based on performance. The Customer Success tool and support have allowed us to better manage our affiliate strategy, thus improving our profitability on this lever. With TrackAd, we have also implemented attribution rules that have allowed us to better manage our campaigns according to their contribution to the conversion journey.
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