We called on TrackAd in order to limit fraud via affiliation and identify any suspicions (or dispel doubts) that we could about certain "black box" affiliates. Since the implementation of TrackAd, we have been able to identify some affiliates for whom we had serious doubts and we have been able to exclude them from our programs. Similarly, we have reduced the number of orders we validate at the affiliation level in order to be able to use these investments on other channels in affiliation or other leverage.
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