We called on TrackAd to support the management of our media campaigns, as part of an e.commerce and e.pub launch. Being in an SME in the midst of a digital transformation phase, media expertise was not integrated into the team. As my knowledge of Google Analytics is very limited, TrackAd was the ideal partner for understanding our media performance and supporting decision-making. The tool's features and quick handling perfectly met our objectives, and the truly premium support we receive on a daily basis is very appreciable. We quickly saw in which direction to arbitrate our acquisition levers, and we were also able to qualify the quality of the orders since our CMS is connected to TrackAd with the status of the orders (in progress, cancelled, etc.).
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