TrackAd

Speedy, Simplicity, Quality of deliverables, Experts, Friendly, Responsive

Adaptable, Responsive, Experts

Frederic Conter

4.5/5

We called on TrackAd in order to limit fraud via affiliation and identify any suspicions (or dispel doubts) that we could about certain "black box" affiliates. Since the implementation of TrackAd, we have been able to identify some affiliates for whom we had serious doubts and we have been able to exclude them from our programs. Similarly, we have reduced the number of orders we validate at the affiliation level in order to be able to use these investments on other channels in affiliation or other leverage.

The interface is very clear, you get to grips with it quickly. The Customer Success team is always there to meet our business needs and give us additional analytical thoughts. I analyze with them all my acquisition levers by reviewing the possible points of improvement for each one. The implementation of automatic alerts allows me to actively monitor which I did not systematically carry out, I recommend. Precise and efficient monitoring of the performance of the levers, possibility of changing analysis very quickly.

We were facing a problem of attribution, monitoring the performance of our marketing levers and loss of data on Google Analytics. TrackAd allows us to be more responsive for the management of our campaigns and therefore to improve our ROAS. Thanks to the import of our CRM and Google Analytics data, we manage to consolidate our entire turnover. Finally, the attribution model allows us to have a clearer vision of the contribution of each lever.

TrackAd was able to automate our internal report, which is essential for the analysis of our digital campaigns. The report updates in one click and contains complete information both globally and for each campaign. This allows us to analyze our sources and campaigns day by day and week by week. The time previously spent collecting information and updating the report is now spent analyzing and optimizing our campaigns. Congratulations to the TrackAd team for this solution!

Anthonin BLOT

5/5

The TrackAd teams took into account all our needs and made sure that the tool collected all the necessary data. TrackAd Collector saved us a considerable amount of time. And we've also improved our performance, with the time previously allocated to collection now dedicated to analysis and decision-making.

Andrea Galassini

5/5