TrackAd

Experts, Responsive, Adaptable

Frederic Conter

4.5/5

We have chosen to integrate the TrackAd tool in a context of strong acquisition growth and with the aim of structuring our actions and further diversifying our levers. The Customer Success team understood our business challenges and was very attentive to the issues related to our internal processes. This allowed us to set up the tool individually and optimally. We've been using TrackAd for a few weeks now and it's a real efficiency gain on a daily basis thanks to the automation and flexibility of reporting. This time saved allows us to effectively optimize our conversion rates and acquisition costs ...

TrackAd has supported us for several years in the management of our affiliate program, ensuring quality and provenance and tracked sales, and has allowed us to better analyze the performance of each publisher and its place in the purchase funnel in order to adapt our strategy. The professionalism and the great responsiveness and sympathy of the team are also a real plus in the daily collaboration.

Albane LE FLOCH

5/5

We called on TrackAd in order to limit fraud via affiliation and identify any suspicions (or dispel doubts) that we could about certain "black box" affiliates. Since the implementation of TrackAd, we have been able to identify some affiliates for whom we had serious doubts and we have been able to exclude them from our programs. Similarly, we have reduced the number of orders we validate at the affiliation level in order to be able to use these investments on other channels in affiliation or other leverage.

The interface is very clear, you get to grips with it quickly. The Customer Success team is always there to meet our business needs and give us additional analytical thoughts. I analyze with them all my acquisition levers by reviewing the possible points of improvement for each one. The implementation of automatic alerts allows me to actively monitor which I did not systematically carry out, I recommend. Precise and efficient monitoring of the performance of the levers, possibility of changing analysis very quickly.

The implementation of the cookie consent pop-in on our Phildar.fr and Pingouin.fr sites has significantly reduced the share of traffic tracked by Google Analytics. We saw a 35%+ loss of orders that didn't come up in Google Analytics. The impact was the same on the revenue used for the analysis of digital campaigns. It had become a priority to find a solution that would allow us to integrate these orders into the performance of digital campaigns to make the right trade-offs on advertising investments. TrackAd took our request into account and, thanks to a new feature, allowed the distribution of these ...

We were facing a problem of attribution, monitoring the performance of our marketing levers and loss of data on Google Analytics. TrackAd allows us to be more responsive for the management of our campaigns and therefore to improve our ROAS. Thanks to the import of our CRM and Google Analytics data, we manage to consolidate our entire turnover. Finally, the attribution model allows us to have a clearer vision of the contribution of each lever.