Customer reviews of Groupe Arenametrix

Marketing knowledge and customer understanding, Listening quality, reactivity, Strategic Support, Benevolent, Efficient, Experts, Attentive

On audience development and marketing. The discovery of an effective and simple tool

E-mail campaigns and the creation of newsletters. The training clarified questions, made it possible to scan the main resources of this CRM, and also to consider improvements in the effectiveness of our communication.

Marketing knowledge and customer understanding, Listening quality, reactivity, Strategic Support, Reliable, Efficient, Experts, innovative

As part of the digital strategy of the Théâtre Saint-Gervais in Geneva, Arenametrix helped us to bring together in one place our different databases, which were all independent of each other and therefore did not give us a real overview of our audience. Not only is the time spent campaigning and segmenting our contacts infinitely shorter than before, we also have access to ticketing data by performance without having to log in to our ticketing system. Everyone can therefore have an overview of the filling of the room in real time.

40 shows, 250 curtain raisers per season. The need to switch to innovative CRM management was imperative with the aim of optimizing attendance through customer loyalty. The integration of Sendinblue into the Arénametrix tool allows us to track and qualify shipments in a few clicks. A health crisis later, a new season begins with 50 shows and more than 300 curtain raisers. The accompaniment of the spectator experience is reinforced through communication before and after the show; customer profiles that are easier to identify in order to offer them a selection more adapted to their tastes, or to communicate to them the coherent tariff offers.

Marketing knowledge and customer understanding, Listening quality, Strategic Support, Experts

We have been using Arenametrix for 5 years now and are convinced of the effectiveness of this software package both on the monitoring of sales and marketing analysis of data from sales and on the extraction of files to develop our communication campaign. The daily sales reports on some of our actions allow us to have a permanent feedback on the progress of our sales. The summary tables also give us direct indicators on the communication campaigns conducted around the different shows and events of our programming. The speed and efficiency of our research on the software are major assets to carry out our marketing actions. Thanks to the tool we measure more easily the feedback of the different actions carried out. The campaigns are built with great ease on the rooting application and all the teams using them only give positive feedback on the use and terms of use of this software. The tool continues to evolve, particularly in terms of Marketing automation and new strategies are to be built in these new functionalities.

Being in charge of the ticketing and the shop, I was more solicited on the recovery of data from our ticket office, online ticketing + on-site shop (managed via vivaticket supports) and our online store (managed via prestashop support). Very positive result: data that goes back to arenametrix automatically and can be fully exploited in a new light.

We participated in project management workshops, focusing on different themes that are equally interesting: marketing automation, data collection, loyalty, communication and the configuration of our newsletters. We now have a better knowledge of our audiences, thanks to tools that improve their qualification. The improvements and parameters that Arenametrix offers allow us to be more creative and precise, both in the design of newsletters and in the search for new audiences.

We worked on the implementation of CRM software in our structure as well as the improvement of our actions. With the help of Arenametrix, we are working better on our segmentation, we have saved time and our actions are becoming more and more effective.

A complete tool to qualify your data and establish a relationship with your buyers! . Arenametrix allows us to monitor the statistics and performance of newsletters...

After a first year of collaboration a little special marked by the health crisis, we are satisfied with the tool and the support provided by Arenametrix: our statistics of e mailings campaigns have jumped by +10% for open rates and x2 for click-through rates!

The implementation of an automatic sorting separating in our database our active contacts from our inactive contacts has allowed us to set up a newsletters that is more efficient and more responsible in terms of digital footprint.

Arenametrix promotes audience development and loyalty thanks to the list segmentation tool adapted to each campaign. This tool makes it easy to understand data on the profiles and behaviors of audiences.

This year, we want to continue to grow our database and gradually integrate marketing automation practices. Commercial management is also part of our plans to extend our methods to B2B.

Arenametrix is the solution that seemed to us the most suitable for the structuring of our club and the project that will bring us until the entry into the new Bauer in 2024.

Thanks to the quality of the human support and the ease of use of the software, we are allowed to engage our community in a few clicks!

The Arenametrix team frequently offers us news, strategic advice and recommendations for use. They are reactive and present on a daily basis.

I trained very quickly in the tool and then I was able to easily train my team in charge of relations with the public.

Thanks to Arenametrix, we have simplified all our processes. The automation of certain flows has allowed us to save time and be more efficient in the relationship with our licensees.

Arenametrix accompanied us on the implementation of a mapping allowing us to easily segment our audiences with our ticketing, the implementation of multi-consent and the use of marketing automation. We had positive feedback on the opening of our e-maillings, especially on the campaigns of the Journées des Plantes which pushed us to develop the multi-consent that is being implemented. Indeed we have a very wide offer for our customers and it is important for us to know our audience and to offer them content according to their interests. The first tests will be able to be done during the summer.

Thank you for this wonderful complete tool that is Arenametrix. At the Monnaie de Paris, we are very satisfied!

With Arenametrix's solution, I save half a day a week, while increasing the open rate of my mailings campaigns by 20%.

Thanks to Arenametrix we have a better control of our database. Thus, we communicate in a personalized way and have strengthened our links with the public.

Setting up Arenametrix's marketing automation scenario is a real time saver.

Through the connection between Arenametrix and Facebook, we reached new audiences similar to our existing audiences.

Wherever we are, all our teams can connect to Arenametrix to consult our stats, especially since we did not have access to our remote ticketing software.

In order to improve the interaction with our audiences, we decided to send a targeted email before each show via arenametrix's solution.

Thanks to the CRM we have a better knowledge of our audience, their geographical location and we have understood on which axes we must work: loyalty, young people and students and the effectiveness of our communication.

We use Arenametrix regularly to target audiences and send communication campaigns to our fan communities.

It is thanks to the richness of the data segmentation proposed by Arenametrix that we manage to carry out inter-event analysis.