Groupe Arenametrix

The marketing automation module has opened up a whole new world of possibilities. We can script our communications according to a whole range of criteria, imagine different itineraries for different audiences... and above all, we're not starting from scratch. Thanks to the support we've received, we can benefit from concrete ideas from other cultural organisations: feedback, best practice, ideas that we can adapt to our own project. Marketing automation becomes a real creative and strategic lever. Arenametrix is supporting us in our CRM strategy with efficiency and commitment. The tool, which is comprehensive and intuitive, allows us to segment our audience ...

We needed a solution capable of centralising our various sources of data collection (SeeTickets, Dice, Reelax Tickets) to get to know our audiences better and communicate with them. Arenametrix enables us to accurately target our customers and send them personalised communications. We recover and use much more customer data than before, and our database is always up to date. We know our database better and send communications to people who are really likely to be interested. The open rate of our newsletter has increased.

We have worked with Arenametrix on subjects such as mailing campaigns, automation and dynamic pricing. The segmentation tool also enables us to produce socio-demographic statistics that are very useful for understanding our customer base. The campaigns we send out are now of better quality, and the deliverability rate has improved since we switched to the solution offered by Arenametrix. Segmentation and the creation of mailing campaigns are now quicker and easier.

The MHR has several siloed transactional data sources. Thanks to Arenametrix, we were able to bring them together and reconcile them to have the ability to generate targeted campaigns in a matter of minutes. Tracking and comparing sales is also facilitated.

Olivier Spaeth

5/5

We needed to integrate a CRM service into our digital ecosystem and customer relations. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.

We have developed our MyESTAC REWARDS loyalty program created by Fan prime in collaboration with Arenametrix. The implementation of the CRM tool has allowed us to increase our customer knowledge and develop our loyalty program. The implementation of Arenametrix's CRM has allowed us to set up many marketing automation scenarios that are very popular with supporters. We have also carried out paid media campaigns for ticketing at the match, which have largely allowed us to be profitable on our investments

Gaspard Le Roux

Ticketing Manager

5/5

We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.

Arenametrix allows us to feed our ticketing data to expand our contact base for email communication campaigns and to target contacts according to precise data. We see high open rates on our emails sent to targeted audiences.

Arenametrix accompanied us on the implementation of a mapping allowing us to easily segment our audiences with our ticketing, the implementation of multi-consent and the use of marketing automation. We had positive feedback on the opening of our e-maillings, especially on the campaigns of the Journées des Plantes which pushed us to develop the multi-consent that is being implemented. Indeed we have a very wide offer for our customers and it is important for us to know our audience and to offer them content according to their interests. The first tests will be able to be done during the summer.