Managing two festivals with different identities and audiences, but also with programming as diverse as that of FestiVoix, is a real challenge. Arenametrix helped us structure our data and personalise our messages while respecting each person's preferences and level of engagement.
A major player in Quebec's events scene and a member of the Regroupement des événements majeurs et internationaux (REMI) and Festivals and Major Events Canada (FAME), FestiVoix de Trois-Rivières is ...
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