Groupe Arenametrix

Implementation of a CRM system and improvements to the newsletter distribution process. Initial implementation of automation and feedback forms.

This training session gave us a clear understanding of Arenametrix’s potential and enabled us to envisage how we might use it in practice, thanks to practical examples and insightful discussions. Although it is still too early to measure concrete results, the tool is already helping us to simplify and streamline the creation of newsletters, forms and automations, saving our teams a significant amount of time.

We were looking for a new newsletter delivery service and CRM, and Arenametrix met all our needs. Since implementing Arenametrix, we have seen improved centralisation of our customer data and greater efficiency in sending and tracking our newsletters. The platform allows us to analyse performance (open rates, clicks, conversions) in greater detail and quickly adjust our marketing campaigns. The tool also gives us a better understanding of our customers' behaviour, which helps us optimise our marketing efforts and improve the customer experience.

A few months before the Montjoux Festival, we wanted to run an online advertising campaign to reach an audience not included in our database and thus maximise attendance at our event. We therefore turned to Arenametrix, whom we trust completely. For this third acquisition campaign launched with Arenametrix, we appreciated the speed of implementation and the support provided. The ability to implement conversion pixels in our ticketing system allowed us to accurately assess the impact of this investment, and we are absolutely delighted with the result. We use Arenametrix for the cultural season at the Maison des Arts du Léman. The ease of use of our database, through the software, allows us to work with statistics clearly and easily. We are improving the open and click-through rates for each newsletter and accurately reaching our target audience. The campaigns are relevant. Everything is practical and the team is attentive, which is a real bonus!

Our organisation was new to data collection and personalised marketing opportunities. We were looking for help to refine our communication techniques by personalising our approaches using this data. The Arénamétrix team did more than just support us; Chloé guided and taught us, as well as listening to our needs and providing impeccable service.

Consent management, implementation of marketing automation scenarios, mapping of products in ticketing. Increase in opt-ins.

“Managing two festivals with different identities and audiences, but also with a programme as diverse as that of FestiVoix, is a real challenge. Arenametrix has helped us to organise our data and personalise our messages, whilst taking into account each individual’s preferences and level of engagement.” Marie-Pier Dagenais-Roberge, Marketing and Partnerships Coordinator at FestiVoix de Trois-Rivières .

Managing two festivals with different identities and audiences, but also with programming as diverse as that of FestiVoix, is a real challenge. Arenametrix helped us structure our data and personalise our messages while respecting each person's preferences and level of engagement.

Marketing automation, newsletters, analysis. Quality support to move our projects forward Ambre is available, responsive and full of ideas to help us with our projects.

Implementation of an application for the museum with several itineraries, including one in 8 languages, one with audio descriptions, in LSF, in music and one for teenagers + several itineraries for temporary exhibitions. Very good service, good advice... see list of comments

This is the first time we've set up a CRM system from almost nothing. So we did a diagnostic of our tools, imagined the functionalities that could be of interest to us, calculated the figures, set up, trained and deployed them. Arenametrix proved to be a partner in this construction, even if it took longer than we had imagined. Our grasp of the tool is improving day by day, and we're thinking about how to optimise it all, even if our dependence on our other software sometimes holds us back.

Opening a location, setting up a CRM. Easy implementation of marketing automation

We wanted to modernise the reception area of our site, Le Jardin des sculptures, Château de Bois-Guilbert, through a number of projects, including the creation of a visitor application with an adult itinerary and a children's itinerary, in French and English, to help make the site accessible to as many people as possible. We were very well supported by the team throughout the project, from start to finish, and they're still there to listen and react when we need them. Visitors who have downloaded the application are very satisfied: the content makes it easy to understand the symbolism of the landscaped areas, and navigation on the application is simple and accessible (map view or list view). The ability to create and add new content and itineraries ourselves makes this application a fully-fledged mediation tool that can be renewed according to cultural programming and temporary exhibitions.

Simplicity, Honesty, Good coaching, Experts, Efficient, Attentive, Very good feeling, Makes life easier, Availability, Cool, Responsive, Accessibility

The introduction of GuestViews at the Château de Chantilly is a real pillar of our approach to listening to visitors. Thanks to this tool, we are as close as possible to their expectations: whether it's identifying areas for improvement or highlighting the positive aspects of their experience, it enables us to develop our services in a concrete and ongoing way.

Excellent support during the development of the new version of our application. Good collaboration, good listening skills, smooth follow-up.

Our 24-25 season ended earlier than we had hoped with an early elimination from the play-offs. This meant that the club would embark on a third consecutive season in the 2ᵉ division while expectations of a climb back up were quite high. Add to that stiff local sporting competition, with Section Paloise, qualified for the Champions Cup & Pau FC working miracles in Ligue 2, we feared we would have trouble retaining our season ticket holders. With the support and expertise of Arenametrix, we thought through and prepared our subscription campaign, basing our sales strategy on a fine-tuned segmentation of our customers and prospects, and communication tailored to the offers on offer and over time. In the end, following 3 consecutive subscription campaigns during which we had lost subscribers, in 25/26 we saw an increase in volume and sales of around 10%!

Database management and audience analysis. Arenametrix has enabled us to maintain links with our festival-goers throughout the year, thanks to a high-impact newsletter, get to know our audience better and centralise our data with the ticket office!

GuestViews solution. A solution chosen after a benchmark of their competitors and a response to demand that was adapted, creative and effective.

We didn't have a visitors' book that met our expectations, so together we drew up a questionnaire that reflects our image and meets our needs. We are now in a better position to measure the satisfaction of our visitors, to dialogue with them where necessary, to rectify any shortcomings that have been pointed out or to highlight our successes.

Creation of guest books for exhibitions. Short turnaround times for meeting requirements, well managed by the GuestViews team.

GuestViews digital visitors' books: a better understanding of users and their opinions, and a measurement of these elements that enables us to provide information based on factual measurement rather than just feelings. The average age of visitors and their gender are not really available at ticket offices. Here it is, and visitors are free to give this information or not: a real added value.

We worked together on several aspects of customer relationship management (CRM) for the SunSka Festival, including email campaigns, audience segmentation and the implementation of automated scenarios. Thanks to this collaboration, we were able to refine our CRM strategy and make our communications more relevant and effective. The automated scenarios, in particular the post-purchase upsell scenario, have enabled us to increase additional sales while improving the festival-goer experience. We're also seeing better responsiveness on our campaigns and greater engagement from our community thanks to more precise segmentation.

The marketing automation module has opened up a whole new world of possibilities. We can script our communications according to a whole range of criteria, imagine different itineraries for different audiences... and above all, we're not starting from scratch. Thanks to the support we've received, we can benefit from concrete ideas from other cultural organisations: feedback, best practice, ideas that we can adapt to our own project. Marketing automation becomes a real creative and strategic lever. Arenametrix is supporting us in our CRM strategy with efficiency and commitment. The tool, which is comprehensive and intuitive, allows us to segment our audience with relevance and simplicity, making it easier to set up effective campaigns. The support provided by the Arenametrix teams has been invaluable, particularly when it comes to using the marketing automation module. It saves us a considerable amount of time while improving the overall experience of our spectators. Their expertise enables us to take full advantage of advanced and targeted functionalities.

We're very happy with this year's ticketing results. Thanks to the work of a whole team over the last few years, we've reached the 119,000 spectator mark in 1 season, something never seen before in France. Our aim was to improve once again, and the Arenametrix tool has been a real plus. Their support and advice have been a real asset this season in helping us achieve our objectives. We can't wait for the new season to do even better.

The process of building fan loyalty at Lausanne Hockey Club is a strategic issue for the club. Thanks to the marketing automation scenarios put in place this year, we are trying to capitalise on the excitement and satisfaction generated during matches at the Vaudoise arena. Using the tools at our disposal, we are able to track the effectiveness of the messages we share instantaneously. This monitoring helps us to constantly improve our messages to optimise our positioning in relation to the needs of our community.

GuestViews helps us to better understand our visitors throughout the destination: satisfaction, expectations, needs, profiles, etc. The results provide us with figures that are useful to all those involved in the region in developing tourism.

The Grands Moulins de Corbeil, an emblematic industrial heritage site, aroused great curiosity and many questions from the public. To make this gem of a flour mill, which is still in operation and therefore not open to visitors, accessible to everyone, the Grand Paris Sud Conurbation wanted to develop an application to retrace its history. This project was part of a wider initiative to enhance the site, in partnership with the municipality of Corbeil-Essonnes and the Île-de-France Region. Thanks to this application, the Grands Moulins are revealed in a new light: explanatory texts, iconographic content and 3D reconstructions faithfully recreate their evolution over the centuries.

The teams at the Maeght Foundation wanted to offer their visitors a free application to help them visit the museum without having to download anything, one that was reliable and fun to use. So we chose Smartapps to create a web application with content that could be customised at any time for young and old alike, and which was visited by over 7,000 people in just a few months!

We needed a solution capable of centralising our various sources of data collection (SeeTickets, Dice, Reelax Tickets) to get to know our audiences better and communicate with them. Arenametrix enables us to accurately target our customers and send them personalised communications. We recover and use much more customer data than before, and our database is always up to date. We know our database better and send communications to people who are really likely to be interested. The open rate of our newsletter has increased.

We have worked with Arenametrix on subjects such as mailing campaigns, automation and dynamic pricing. The segmentation tool also enables us to produce socio-demographic statistics that are very useful for understanding our customer base. The campaigns we send out are now of better quality, and the deliverability rate has improved since we switched to the solution offered by Arenametrix. Segmentation and the creation of mailing campaigns are now quicker and easier.

I took the Arenametrix training course and I'm very satisfied. The tool is effective and intuitive, which made the learning process very fluid. The trainer was top-notch, with a perfect command of the subject and able to explain the concepts clearly and concisely. I now feel ready to take full advantage of this tool in my day-to-day work.

Arenametrix helped us to work on the targeting of our mailings. We regularly work on the tree structure and the reorganisation of our database, while keeping the logic we have had for years. It's not about changing everything, it's about adapting and the team listens to these issues. We have also been working on a reorganisation of the mapping, because we regularly change ticketing providers, and the data is not reported in the same way from one provider to another. The team remained attentive to find the most suitable solution. Finally, the new features of Arenametrix are innovative and allow a real improvement in use as well as their regular training videos very useful. Better email deliverability, more efficient campaigns.

Deployment of CRM within the sites of Rouen Sites & Monuments (Métropole de Rouen). Tailor-made support for the teams in the ramp-up of the use of the tool and in particular on marketing automation. Support for multi-site promotion. Enrichment of the visitor journey thanks to marketing automation. Better understanding of visitors through cross-referencing of data sources and sales from different sites.

Improved marketing of the cultural newsletter, from a design and targeting point of view Marketing automation (post-visits, identification of inactive people). Easier management of visitor data

We needed to set up a CRM at a time when it was not very well established in the cultural sector. We have become very professional in cultural marketing (newsletter, marketing automation, etc.)

The MHR has several siloed transactional data sources. Thanks to Arenametrix, we were able to bring them together and reconcile them to have the ability to generate targeted campaigns in a matter of minutes. Tracking and comparing sales is also facilitated.

We wanted to set up several Marketing Automation scenarios. With Arenametrix, we were able to quickly create scenarios and structure our contact groups and campaigns. We were also able to test and set up Whatsapp and SMS campaigns. Data remains the most important, so we were also able to create different forms that allow us to increase our contact base and segment it according to the touchpoints and messages to be conveyed. We have noticed a significant increase in our contact base (+15% year-on-year). But above all, we are able to better segment our customers, in order to move them forward in our purchase funnel and build loyalty.

Implemented several scenarios with marketing automation. Very good tool. Not yet pushed to its maximum but the support and implementation have been effective. This makes it possible to provide as much information as possible to buyers. New buyers no longer have questions because these are anticipated in the scenarios. The latter feels pampered before coming for a match and therefore contributes to the fan experience, and therefore conducive to future purchases

We have been working with Arenametrix for several seasons on the theme of collecting and promoting a customer database. The objective is to increase the points of contact from year to year (purchase on the ticketing system, newsletter registration, competitions, etc.) in order to expand our BBD and then to be able to segment it to send the right message to the right person, at the right time. Indeed, the results are encouraging, with an interesting evolution of our database over the years.

On the implementation of the tool, in particular marketing automation. We were quickly able to get to grips with the tool and acquire the necessary skills to develop our marketing actions, particularly via newsletters.

We needed to integrate a CRM service into our digital ecosystem and customer relations. Today, with Arenametrix we manage all communications with our different segments. We can work on our segmentations with this reliable tool. Very positive, the tools are reliable, the Arenametrix employees always listen to us. The deliverability rates are very good. Connections to data sources are extremely reliable. A success for our club.

Marketing knowledge and customer understanding, Listening quality, reactivity, Strategic Support, Experts

We had multiple databases, arenametrix allowed us to centralise them. Today, Arenametrix has become an essential tool for communicating with our different audiences

We have developed our MyESTAC REWARDS loyalty program created by Fan prime in collaboration with Arenametrix. The implementation of the CRM tool has allowed us to increase our customer knowledge and develop our loyalty program. The implementation of Arenametrix's CRM has allowed us to set up many marketing automation scenarios that are very popular with supporters. We have also carried out paid media campaigns for ticketing at the match, which have largely allowed us to be profitable on our investments

Thanks to Arenametrix for its (almost) daily support with the FFBB. Together, we are developing and will continue to develop our relationship with our licensees and fans. Several objectives: to work on the data and our contact databases (lists / segments) and to optimise all our speeches to send the right messages to the right people (thematic newsletters and marketing automation).

We needed a solution that could meet our marketing objectives, in particular to centralise our database (and qualify it), our emailing and marketing automation mailings. In addition, we wanted a tool that could measure and analyse our activity. We now have a centralised, easy-to-access database. Running newsletter campaigns and automation is quick and easy. We rely on CRM data to implement our marketing strategies and improve our customer experience and loyalty.

Arenametrix is supporting the OnR in the pooling of feedback from several ticketing offices. The OnR is now able to communicate in a targeted manner with the public in the various cities of the intermunicipal association.

We called on Arenametrix to build our mailing strategy for the opening of our new exhibition, with the aim of informing our audiences and inviting them to visit the museum. Support on a relevant mailing strategy, segmenting our audiences to adapt our message.

Marketing knowledge and customer understanding, Listening quality, reactivity, Strategic Support, Reliable, Efficient, Experts, Attentive