Customer reviews of Arcane

Arcane managed our Search campaigns in a context of scale, with ambitious business objectives. The account structure was adapted to our wide range of offers and targets, and redesigned in line with our changing seasonal patterns. We were supported by a team with complementary skills (tech, analysis, day-to-day operations). The QBRs provided us with fruitful opportunities to discuss the context and the market, and enabled us to establish a roadmap for medium-term projects such as margin management.

Arcane is a fundamental partner in the implementation of our media campaign strategy. First of all, historically, by orchestrating them, and then by supporting us as we develop our skills: flow management, data transfo, tracking, support for the internationalisation of campaigns, analyses and recommendations. Arcane has also played a central role in setting up tracking for our affiliation and CRO programmes. Expert, proactive, transparent and responsive, Arcane and its teams rely on solid fundamentals to build quality partnerships and deliver consistent value. They have also adapted to our internal changes to evolve their value proposition. A partnership of rare quality

We turned to Arcane for help with tracking and data management. The result of this collaboration is the prioritisation and monitoring of our data subjects.

Build a high-performance acquisition strategy (in terms of volume and profitability) on Google Ads, and in particular via Google Shopping. We have tripled our Google Ads turnover in 1 year with Arcane, and significantly increased profitability.

Experts, Responsive, Flexible, Speedy, Attentive

Maximising sales with a defined budget, seeking profitability New segmentation of our account Launch and optimisation of PMAX. We met and exceeded our targets within the allocated budget. SEA represents a significant part of our business.

Arcane took charge of our entire ATS. The team implemented our strategy while respecting the budget and efficiency ratios we had agreed together. They provided serious and accurate reporting on their work and results on a weekly basis throughout the period. A professional and regular partnership: the team that looked after our account was made up of 3 super-available, proactive, serious and very pleasant contacts.

Arcane has played an essential role in supporting us in the management of our media campaigns, setting up effective activations, and developing strategic test roadmaps and relevant analyses. In addition to their technical skills, the Arcane team stands out for its ability to ensure high-quality, fluid and responsive collaboration. This recommendation testifies to our confidence in Arcane and its teams, a partner of choice that has contributed to our growth.

Arcane has been a long-standing partner of Alltricks for many years, supporting us in our acquisition challenges and developing our media strategies in line with our business challenges. Thanks to our recent international Shopping restructuring, we have achieved record figures this year, relying on the expertise of the consultants and their proprietary SmartFeeds technology.

Arcane has been working with us for several years on media and measurement, in particular with Google Analytics. They cover all our strategic projects and have our full confidence in these key areas! Today, thanks to Arcane's experts, we have gained maturity in all these areas.

We're delighted to be working with Arcane, who are helping us on a daily basis to maximise our omni-retail objectives, thanks to their tried and tested SEA methodology and their expertise in product flows via SmartFeeds.

We are very satisfied with the ability of the Arcane experts to support us in our data-related challenges (Tracking, Reporting, Analytics), to intelligently activate our very rich product catalogue (around 75,000 fairly technical references), and to have set up the Product Data Hub which guides us on a daily basis to maximise our product marketing and associated media actions (SEA and SMA). Our marketing, guided by data analysis and the Product Data Hub, enables us to capitalise on sustainable sales growth. For several years now, we've been placing our trust in our partner Arcane, whose experts are professional, collaborative and rigorous!

At the beginning of 2022, we entrusted Arcane with the redesign and management of our search campaigns in a context of internationalisation. As experts in their field, the teams were able to grasp the complexity of our sector and support us effectively in our international development. Our day-to-day contacts are responsive, pragmatic and attentive, enabling them to reconcile our objectives with the constraints inherent in Search.

Arcane has been our historical growth partner (since 2016), but above all it has been our day-to-day partner as our business and strategy have evolved. Their data-to-media expertise, based on data feeds, has enabled us to evolve and grow, particularly in a key channel: Google Shopping, with their SmartFeeds technology.

Arcane took over the management of our traffic acquisition campaigns (social ads and google ads) over a year ago and we're very satisfied with their work. They have solid expertise in online advertising and regularly suggest new formats and channels. The follow-up is thorough and there's always a committed contact person.

Arcane has been working with us for over 3 years on a range of Analytics-related issues: Tagging plan for the website and mobile application, Tracking, GA training, creation of DataStudio and other business support. I appreciate Arcane's responsiveness and flexibility. A team of experts that quickly understands the issues and adapts easily to the context.

Tracking audit of the mister.auto.com sites. Analysis of web tracking issues Google Analytics / GTM training APP / Webview tracking issues. We were able to quickly increase our skills in Web tracking and GA tools. Adrien is very competent, available and responsive.

A complete overhaul of our digital acquisition and traffic strategy on the major Google Ads, Social Ads and Criteo levers, with the aim of developing our e-commerce activity and our reputation. The Arcane teams were immediately involved in our project, with their extensive expertise in all our levers. They were able to react quickly to our needs, so we were able to carry out the operational implementation of the various actions at the same time as working on the more projective and strategic aspects. The result is a rapid increase in ROAS, and a testing approach aimed at optimising our campaigns.

To provide a simple, flexible solution for merging our product flows in low-code mode 😇. No more time-consuming merges of feeds on Google Cloud, SmartFeeds takes care of everything!

Arcane enabled us to save ⅓ of our SEA budget and increase our turnover from €250k monthly to over €500k in less than 6 months. That's fantastic. Thanks to Paul for his exceptional work.

We opted for Arcane's support in order to give a new dynamic to our SEA campaigns. Arcane supports us in all aspects of our paid search strategy and management. We managed to achieve good performance very quickly, lowering our CPA and implementing new strategies that better met our company's objectives. Their support is ideal for backing us up and guiding us through this process.

We set up Ysé's entire ads strategy, with different objectives depending on the season: to raise awareness and acquire new users during collection teasing periods, to convert users during launch or stock return periods, and to collect e-mail addresses during restocking teasing periods. We're working hard on seasonal issues (generating the same buzz in autumn-winter as in spring-summer, which is historically a stronger season), as well as on multi-categories, so that we can have healthy growth, driven by our different categories and not just swimwear in summer and lingerie in winter. We have succeeded in : - increase the % of new users and new buyers over time - create excitement and desirability around our different product categories - increase growth in a stable and sustainable way, with high sales during collection launch periods as well as outside of launches, in particular through selections and themes that create value outside of launches.

We worked together on implementing media bidding tools, tracking our site and integrating data to better measure the impact of our SEA campaigns. Arcane also supports us in the management, maintenance and development of our product flow for our acquisition ecosystem (Google, Facebook, etc.). They have always listened to us and quickly understood our problems. The solutions proposed and implemented fully met our needs. The availability and expertise of all the teams is to be commended.

More than 2 years ago, we entrusted Arcane with the management of all our Google campaigns (Search, Shopping, Display), combined with the technical issues of catalogue/data flow management. Arcane is helping us to achieve our turnover growth and new customer recruitment targets. I appreciate their day-to-day support, the relevance of their advice and their availability. Arcane is a real business partner for us.

Arcane worked with us to help us improve our performance, particularly on Google Shopping. To do this, they carried out a complete restructuring of our account and implemented various bidding strategies. In addition, they worked on a data-driven attribution model enabling us to measure the real increment provided by each of the marketing levers. We have significantly improved our ROAS across all our Google Shopping campaigns. What's more, the attribution study has also given us a much more in-depth understanding of the profitability of the various marketing levers, enabling us to manage our expenditure much more effectively.

Restructuring of Google accounts and implementation of an innovative campaign and strategy management process. Increased staff skills. Adaptability and flexibility to the new context and challenges.

I have been working with Arcane for almost a year. Apart from the fact that our performances have risen, we are spending less money on advertisements. The team is very creative, always trying to try new things and continuously advising. I really feel that they are part of our business. We are reaching time after time our KPIs and spending less money doing so.

The definition of our Paid acquisition strategy (Social and SEA) and the implementation of this strategy on a daily basis. We managed to lower our average acquisition cost while maintaining a growth strategy.

Arcane helped us develop our SEA strategy and set up cross-channel performance measurement tools. We have exceeded our business objectives and developed an incredibly effective partnership.