Selency recommends Arcane

Arcane worked with us to help us improve our performance, particularly on Google Shopping. To do this, they carried out a complete restructuring of our account and implemented various bidding strategies. In addition, they worked on a data-driven attribution model enabling us to measure the real increment provided by each of the marketing levers. We have significantly improved our ROAS across all our Google Shopping campaigns. What's more, the attribution study has also given us a much more in-depth understanding of the profitability of the various marketing levers, enabling us to manage our expenditure much more effectively.