Arcane

Arcane managed our Search campaigns in a context of scale, with ambitious business objectives. The account structure was adapted to our wide range of offers and targets, and redesigned in line with our changing seasonal patterns. We were supported by a team with complementary skills (tech, analysis, day-to-day operations). The QBRs provided us with fruitful opportunities to discuss the context and the market, and enabled us to establish a roadmap for medium-term projects such as margin management.

Astrid Clavel Jobard

Head of Marketing

5/5

Arcane is a fundamental partner in the implementation of our media campaign strategy. First of all, historically, by orchestrating them, and then by supporting us as we develop our skills: flow management, data transfo, tracking, support for the internationalisation of campaigns, analyses and recommendations. Arcane has also played a central role in setting up tracking for our affiliation and CRO programmes. Expert, proactive, transparent and responsive, Arcane and its teams rely on solid fundamentals to build quality partnerships and deliver consistent value. They have also adapted to our internal changes to evolve their value proposition. A partnership of rare quality ...

We turned to Arcane for help with tracking and data management. The result of this collaboration is the prioritisation and monitoring of our data subjects.

Build a high-performance acquisition strategy (in terms of volume and profitability) on Google Ads, and in particular via Google Shopping. We have tripled our Google Ads turnover in 1 year with Arcane, and significantly increased profitability.

Experts, Responsive, Flexible, Speedy, Attentive

Maximising sales with a defined budget, seeking profitability New segmentation of our account Launch and optimisation of PMAX. We met and exceeded our targets within the allocated budget. SEA represents a significant part of our business.