Arcane managed our Search campaigns in a context of scale, with ambitious business objectives. The account structure was adapted to our wide range of offers and targets, and redesigned in line with our changing seasonal patterns. We were supported by a team with complementary skills (tech, analysis, day-to-day operations). The QBRs provided us with fruitful opportunities to discuss the context and the market, and enabled us to establish a roadmap for medium-term projects such as margin management.
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