Customer reviews of IMASENS

Experts, Reliable, Responsive, Flexible, Adaptable, Friendly, Speedy, Good coaching, Trustworthy, Quality of execution, Rock-solid Methodology, Relevancy, Respect the brief, Tailor-made, Good understanding of clients' needs

We work together on consumer tests on all kinds of products and different functions (lip, hair, eye contour products, etc.). The results were in line with our expectations. What's more, the reports are clear and precise.

Sensory study of cosmetic ingredients. We were able to explore the sensory qualities of our ingredients in formulas.

Simple consumer test on a panel of 60 consumers. To determine the "good and beautiful" character of our pastries, few questions, repetition on 8 products. 3 days of testing. Detailed analysis of results. Good summary to share with teams. Results clear and accessible. Time for project team to explain results much appreciated.

We wanted to carry out a consumer test under special conditions, and Imasens was able to understand our problems and adapt their proposal to our needs. All the consumer tests that we have carried out in partnership with Imasens have always gone very well, with very good follow-up, a good understanding and adaptation of the institute to our problems as well as great responsiveness for any requests or modifications to be made.

launch of a new range of pet products worldwide. Our collaboration involved a pre-launch test of the products by owners. The results were super positive on all the items considered. There's no doubt that these figures will be useful in convincing retailers and will have an impact on pet owners when they see the communication.

As part of the reformulation of a product, we wanted to get closer to the text of the product on the market. Imasens advised us on the design of the protocol for carrying out a consumer test on 3 formulas. This test enabled us to find out which formula was the closest to the current formula quickly.

As part of the development of a product range, we had to test around ten formulas, spread over several targets. The test protocols for each formula/target could be different, as could the expected evaluation criteria. It was a complex project, but IMASENS was up to the challenge! Recruitment (which was not easy) was assured and the timing was respected at every stage (receipt of documents, delivery of sorting, analysis report, etc.). Collaborative and iterative work resulted in a report that perfectly met our expectations.

To move towards greater consumer centricity, Imasens demonstrated agility by adapting their evaluation protocol to align with our needs. Good performance results were obtained, even under unprecedented test conditions. The project was characterised by fluid communication, with no sticking points. The expertise and reliability of the results provide us with a solid basis for data-driven strategic decision-making. Adapting them to the format required for the output gives us greater impact in terms of the actionability of the results.

Abbiamo lavorato per dei panel consumatori. Molto veloci e chiari. We worked with IMASENS to create consumer panels. Their work is very fast and clear.

Adapting to needs, Attentive, Experts

IMASENS is a very beautiful agency, with precious values to any good collaboration. The team as a whole is responsive, flexible, attentive to needs and, above all, a source of proposals. It should be noted that he has a very good knowledge of the categories and an in-depth expertise in the consumer field, which makes it possible to overcome target or logistical difficulties. Also, their customer support is irreproachable. The exchange and brainstorming of our questions on the customer side makes it possible to find solutions efficiently and to establish sustainable guidelines internally in order to be robust in our data and our conclusions. An understanding and relevance in their consumer expertise is a strong point. Finally, it is important to highlight the kindness and good humour shown by the team, which always leads to very pleasant discussions.

On consumer tests with rather difficult recruitment, IMASENS made sure to find the 5-legged sheep requested!

We worked on a product study for the complexion. We asked for an unusual evaluation time that required a special recruitment (flash back effect). The IMASENS team was proactive in this rather special recruitment by offering us a screener adapted to our needs. This recruitment allowed us to validate our test design as well as our claims.

We were able to get data to help R&D, through a sensory profile.

Expertise and performance: realization of complex projects, in several stages. Adaptability and creativity: creation of adapted profiles and clear and impactful conclusions.

IMASENS carried out an ethnographic project in the beauty sector in a country with almost no data available. We have perfectly understood the uses and expectations of consumers and their typology.

Imasens carried out a difficult ethnographic study in a complex international and intercultural context with great expertise. The results were beyond our expectations, highly relevant and actionable.

We have worked with Imasens on numerous occasions to understand pet owners' acceptance of our new products in development as well as areas for improvement. The most of Imasens was the use of hybrid methods with quantitative data reinforced by an in-depth analysis of qualitative feedback. This has allowed us not only to better understand the use of our products in development and areas for improvement, but also to create more relevant marketing messages based on pet owner profiles.

Attentive, Adapting to needs, Experts