Customer reviews of IMASENS

We work together on consumer tests on all kinds of products and different functions (lip, hair, eye contour products, etc.). The results were in line with our expectations. What's more, the reports are clear and precise.

Sensory study of cosmetic ingredients. We were able to explore the sensory qualities of our ingredients in formulas.

Simple consumer test on a panel of 60 consumers. To determine the "good and beautiful" character of our pastries, few questions, repetition on 8 products. 3 days of testing. Detailed analysis of results. Good summary to share with teams. Results clear and accessible. Time for project team to explain results much appreciated.

Adapting to needs, Experts, Responsive, Reliable, Attentive, Flexible, Efficient

Adapting to needs, Experts, Reliable, Responsive, Attentive, Flexible, Efficient

Adapting to needs, Flexible, Reliable, Responsive, Experts

Adapting to needs, Experts, Reliable, Responsive, Attentive, Efficient, Flexible

Adapting to needs, Experts, Reliable

Adapting to needs, Experts, Efficient, Analytical skills, Responsive, Reliable, Innovating

Adapting to needs, Attentive, Experts

IMASENS is a very beautiful agency, with precious values to any good collaboration. The team as a whole is responsive, flexible, attentive to needs and, above all, a source of proposals. It should be noted that he has a very good knowledge of the categories and an in-depth expertise in the consumer field, which makes it possible to overcome target or logistical difficulties. Also, their customer support is irreproachable. The exchange and brainstorming of our questions on the customer side makes it possible to find solutions efficiently and to establish sustainable guidelines internally in order to be robust in our data and our conclusions. An understanding and relevance in their consumer expertise is a strong point. Finally, it is important to highlight the kindness and good humour shown by the team, which always leads to very pleasant discussions.

On consumer tests with rather difficult recruitment, IMASENS made sure to find the 5-legged sheep requested!

We worked on a product study for the complexion. We asked for an unusual evaluation time that required a special recruitment (flash back effect). The IMASENS team was proactive in this rather special recruitment by offering us a screener adapted to our needs. This recruitment allowed us to validate our test design as well as our claims.

We were able to get data to help R&D, through a sensory profile.

Expertise and performance: realization of complex projects, in several stages. Adaptability and creativity: creation of adapted profiles and clear and impactful conclusions.

IMASENS carried out an ethnographic project in the beauty sector in a country with almost no data available. We have perfectly understood the uses and expectations of consumers and their typology.

Imasens carried out a difficult ethnographic study in a complex international and intercultural context with great expertise. The results were beyond our expectations, highly relevant and actionable.

We have worked with Imasens on numerous occasions to understand pet owners' acceptance of our new products in development as well as areas for improvement. The most of Imasens was the use of hybrid methods with quantitative data reinforced by an in-depth analysis of qualitative feedback. This has allowed us not only to better understand the use of our products in development and areas for improvement, but also to create more relevant marketing messages based on pet owner profiles.

Attentive, Adapting to needs, Experts