Danone recommends IMASENS

To move towards greater consumer centricity, Imasens demonstrated agility by adapting their evaluation protocol to align with our needs. Good performance results were obtained, even under unprecedented test conditions. The project was characterised by fluid communication, with no sticking points. The expertise and reliability of the results provide us with a solid basis for data-driven strategic decision-making. Adapting them to the format required for the output gives us greater impact in terms of the actionability of the results.