Royal Canin recommends IMASENS

We have worked with Imasens on numerous occasions to understand pet owners' acceptance of our new products in development as well as areas for improvement. The most of Imasens was the use of hybrid methods with quantitative data reinforced by an in-depth analysis of qualitative feedback. This has allowed us not only to better understand the use of our products in development and areas for improvement, but also to create more relevant marketing messages based on pet owner profiles.