IMASENS

Experts, Reliable, Responsive, Flexible, Adaptable, Friendly, Speedy, Good coaching, Trustworthy, Quality of execution, Rock-solid Methodology, Relevancy, Respect the brief, Tailor-made, Good understanding of clients' needs

launch of a new range of pet products worldwide. Our collaboration involved a pre-launch test of the products by owners. The results were super positive on all the items considered. There's no doubt that these figures will be useful in convincing retailers and will have an impact on pet owners when they see the communication.

Marina Gatellet

Corporate Marketing Manager Dermatology - Companion animals

5/5

Abbiamo lavorato per dei panel consumatori. Molto veloci e chiari. We worked with IMASENS to create consumer panels. Their work is very fast and clear.

Nicoletta Moretti

Product Development & Competition Monitoring

4.5/5

Sensory study of cosmetic ingredients. We were able to explore the sensory qualities of our ingredients in formulas.

As part of the development of a product range, we had to test around ten formulas, spread over several targets. The test protocols for each formula/target could be different, as could the expected evaluation criteria. It was a complex project, but IMASENS was up to the challenge! Recruitment (which was not easy) was assured and the timing was respected at every stage (receipt of documents, delivery of sorting, analysis report, etc.). Collaborative and iterative work resulted in a report that perfectly met our expectations.

IMASENS is a very beautiful agency, with precious values to any good collaboration. The team as a whole is responsive, flexible, attentive to needs and, above all, a source of proposals. It should be noted that he has a very good knowledge of the categories and an in-depth expertise in the consumer field, which makes it possible to overcome target or logistical difficulties. Also, their customer support is irreproachable. The exchange and brainstorming of our questions on the customer side makes it possible to find solutions efficiently and to establish sustainable guidelines internally in order to be robust in our data and our conclusions. An ...

Simple consumer test on a panel of 60 consumers. To determine the "good and beautiful" character of our pastries, few questions, repetition on 8 products. 3 days of testing. Detailed analysis of results. Good summary to share with teams. Results clear and accessible. Time for project team to explain results much appreciated.

Caryle Delacquis

Range Manager

5/5

To move towards greater consumer centricity, Imasens demonstrated agility by adapting their evaluation protocol to align with our needs. Good performance results were obtained, even under unprecedented test conditions. The project was characterised by fluid communication, with no sticking points. The expertise and reliability of the results provide us with a solid basis for data-driven strategic decision-making. Adapting them to the format required for the output gives us greater impact in terms of the actionability of the results.

Yassine Bougamale

Sensory Design senior manager - Europe

5/5

Expertise and performance: realization of complex projects, in several stages. Adaptability and creativity: creation of adapted profiles and clear and impactful conclusions.