We Are Etendart

We Are Etendart is our main partner in identifying, coordinating and implementing our first Europe-wide social impact project in the fields of art, music and sport. Their team has played a key role in selecting venues and initiatives that align with our ambition: to foster social connections, promote inclusion and bring greater joy to life within communities and neighbourhoods that need it most. Above all, we are struck by the project’s real impact on the young beneficiaries, the initiatives’ ability to build connections and stimulate creativity at a local level, and the engagement it has sparked within our community. Our collaboration with We Are Etendart was also particularly appreciated for its smooth running, responsiveness and ability to transform an ambition into concrete and meaningful achievements.

Running is a sport that is accessible to everyone, but it is still not widely practised by young people in neighbourhoods covered by urban policy initiatives, largely due to a lack of representation from diverse backgrounds. That is why we have developed the “Etendart Running Club” programme, with the aim of promoting running in these neighbourhoods by breaking away from the usual running conventions and putting young people in the spotlight so that they can become ambassadors for the sport. - The project brought together a group of young people from a range of backgrounds, not all of whom had the same connection to running. Some were complete beginners, whilst others were more experienced runners. - We Are Etendart’s approach fostered a very positive, dynamic and festive group atmosphere, inspiring the young people to get together and share their passion for running. - The project successfully blended art and culture by incorporating elements of the neighbourhoods where these young people live. - We Are Etendart’s ability to develop the sporting aspects and the project’s image resulted in high-quality photographs and communications material.

Availability, Helpful, Kindness, Accommodating, Speedy, Very good network, Good understanding of clients' needs, Top-notch service, Versatility, Great contact, Punctual, Excellent client service, Handmade, Responsible, Attentive, Social dimension, Good communication, Professional, Enthusiasm, Agile, International, Reliable, Creative, Courtesy, Committed team, Very organized, Friendly, Accessibility, Efficient, Flexible, Structured, Thorough, Very good relationship, Good coaching

We’re proud to have been one of We Are Etendart’s first partners and to have launched the first pitches with them. I’d highly recommend them!

Flexible, Excellent results, Very organized, Very good relationship, Good communication, Agile, Responsive, Creative, Professional, Efficient, Friendly, Quality of execution, Skillness

We worked with We Are Etendart on the creation of a basketball court, bringing together a local authority, a brand and an athlete. The initiative was then extended through the establishment of a sports academy, enabling young people to use the court and discover a wide range of activities. This collaboration enabled us to secure a fully refurbished basketball court, to provide a sports programme with an educational and inclusive focus, and to forge special ties with an internationally recognised athlete.

We Are Etendart helped us to renovate and run a Dojo in Clichy in partnership with Clarisse Agbégnénou. The team succeeded in transposing the world of our Paris 2024 partnership and that of Clarisse to provide a positive development environment for children, thereby enabling our brands to have a societal impact. The project has had a positive impact on the young people in the dojo, and has enabled us to generate positive commitment both internally, with a key distributor, and from consumers, who have been able to help fund the project through their product purchases.

Lidl has been working with Etendart for several years on an educational handball programme for children in the Éole neighbourhood in the 18th arrondissement. After renovating the pitch, Etendart now offers courses during the school holidays, enabling youngsters to spend time together discovering handball and the creative arts. The educational programme supported by Lidl and Etendart enables local children to take part in physical activity in a caring and inspiring environment, and to share important values with each other: teamwork, sharing and respect.

We commissioned We Are Etendart to run an influencer campaign for our For Good Connections Day 2024 event. Thanks to them, we received excellent feedback and generated a great deal of engagement on social media around the event