ORIXA Group

Managing my SEA. Progress is being made over time, but the objectives are clear and pragmatic, in line with the financial investment

Collaboration on Leads to Call campaigns. The results so far are promising, given the context. The teams are constantly striving to optimise performance!

Orixa has been supporting us throughout the year on each of our campaigns for many years now. We have achieved our objectives, and we continue to appreciate the support and guidance provided by every member of the team, at every level.

We have engaged the Orixa Group to act as our media agency, working in direct partnership with our organisation. Channels utilised: They manage our advertising campaigns on a day-to-day basis across two main channels: SEA (search engine advertising). Meta (advertising on Facebook and Instagram). Monitoring: Their support includes regular monitoring with monthly performance reports, which allows us to easily adjust our strategy. We are very pleased with this collaboration. The results speak for themselves: our figures are on the rise and we particularly appreciate receiving regular, honest feedback from them, which enables us to move forward effectively.

Our charity, which is deeply committed to its beneficiaries, has been working closely with the ORIXA Group since 2024 — following more indirect exchanges in previous years. Against a backdrop of increasing pressure on traditional acquisition channels, we were looking to diversify our donor recruitment methods and test alternatives to conventional approaches (street fundraising, direct mail, outbound telemarketing). The collaboration has centred in particular on lead-to-call campaigns to recruit new donors via direct debit, with a strong emphasis on the quality of targeting and alignment with our cause. The results have been positive, both in terms of the volume of leads generated and the conversion rates into regular donors, with average basket sizes in line with our acquisition standards. This is a competitive channel for us thanks to higher retention rates, which automatically improves the donor’s lifetime value. In the current climate, where traditional prospecting is proving difficult, the system put in place makes a significant contribution as a strategic complement to our other channels. On the relationship side, the Orixa team demonstrates a level of expertise and support that we particularly appreciate, operating in a spirit of partnership, if I may say so, rather than simply providing a service.

Attentive, Experts, Efficient, Responsive, Friendly, Thorough, Availability, Proactive, Helpful, Dynamism, Proactivity, Didactic, Reliable, Skillness

Orixa Media helped us to develop our historic brands in a niche market, and then to create a new national brand. Their expertise helped us to structure our strategy and optimise our visibility. Today, our new brand is developing well: traffic is up and our campaigns are performing better. Thanks to Orixa Media's advice, we have refined our creative processes: editorial and visual, to strengthen our brand image. I particularly appreciate our collaboration, which is always geared towards continuous improvement.

Setting up and monitoring red-letter campaigns and highlights, mainly on Google Ads and Meta. We were able to set up a large number of campaigns. The Orixa teams are very available and deadlines are always met, even when deadlines are tight. The teams are always ready to make suggestions to improve the performance of our campaigns.

Malakoff Humanis has big ambitions for the digital channel and we've been working with Orixa Media for 2 years now. Orixa Media advises us on the best levers to activate to attract leads from the BtoB target audience, and more specifically on the content, SEO, programmatic and email components. What's great about working with Orixa Media is that we're really focused on ROI. We adapt the lever to the product and the target we want to boost. If it's working, we continue and accelerate, and conversely, if we see that performance isn't up to scratch, we adapt the strategy to make it more effective.

We called on Orixa Media to help us with our SEO strategy. Our ambition was to gain market share in the face of ever-increasing competition. Thanks to the team that worked with us and always listened to our needs, we were able to put in place a high-performance SEO strategy and are now the market leader. We've gained positions on all our strategic keywords, and we've done so on a long-term basis. Thank you for your daily involvement :)

We've been an Orixa customer for a good ten years. They are a true partner in our growth. Initially, we called on Orixa Media to communicate on our social networks. Right from the start of the collaboration, the feedback was amazing. As soon as we started talking to people digitally, our sales went through the roof. Over the years, we've developed a more comprehensive communications strategy, with DOOH, kiosks in pharmacies, etc. Everything has been done in co-construction with Orixa, with larger and larger budgets given that our investments are ROI positive with them. Since the start of our collaboration, they have been able to adapt to achieve even better results year after year.

Local digital marketing. Encouraging results for 2024: • Increase in order volumes • A stable engagement rate and high customer retention • CPA halved

We work together on fundraising campaigns. Orixa's recommendations are relevant and innovative. Our donation campaigns achieve their objectives. ROI is optimised.

As part of our support for our franchisees, we have worked with ORIXA Group to set up and optimise Google Ads campaigns aimed at maximising lead generation and supporting the digitalisation of our local marketing strategy. Since 2016, ORIXA Group has helped us to adapt our targeted keywords in line with the competition, create enhanced ads, and tailor our bidding strategy to specific areas... All these local initiatives have helped to reduce the cost of acquiring our local leads.

Orixa is in charge of the digital part of acquiring information seekers about bequests. With the digital activations of our legacy campaign, they enable us to be visible and convert our prospects.

Seeking new customers. Strong results and looking to optimise campaigns.

Implementation of social media campaigns for independent restaurants via private and generic pages. Excellent results in terms of reach and click-through rates for the campaigns run, a responsive management team and a high level of professionalism, with clear reporting on results and recommendations.

Optimising advertising campaigns Implementation of new digital acquisition levers Analysis and reporting Content creation. We've been working with Orixa Media for two years now to manage our campaigns, and we're delighted. Their expertise has enabled us to optimise our results and implement effective new digital acquisition levers. We highly recommend their services.

Attentive, Responsive

It's been several years now since we chose Orixa Media to support us in SEM and other performance-based branding activities, and we don't regret it! We didn't need just another agency, but a genuine partner who was as committed to the success of our projects as we were, and we've found them. We are very satisfied with our collaboration, both in France and internationally, and would like to thank them for their responsiveness, their sound advice and their friendly approach. We're fine-tuning our strategy by constantly optimising our budgets.

Orixa has been working with us on our fundraising campaigns since 2023. We're working with them to publicise all our social and display campaigns for the year. We have also tested other promising channels such as email cpc. And since the beginning of 2024, we've had a red wire presence on display and social, and we can't wait to see the results of this new strategy at the end of the year. We've had some promising results for our year-end 2023 campaign, exceeding the targets set in terms of collections attributed. The people working with us have real expertise, depending on the activation channel.

Orixa has been working with me for several years on my digital fundraising strategy, as well as on the acquisition of regular donors. Together, we've rolled out numerous campaigns and innovation tests. Orixa's support enables us to benefit from highly specialised and technical business expertise.

Donations campaign. - often very good results - very good pre- and post-campaign expertise

ORIXA Group offers turnkey solutions that help us build our reputation and visibility. Tatiana’s support and guidance are key strengths compared to other agencies.

Attentive, Thorough, Friendly, Flexible, Speedy, Responsive

ORIXA Group’s media support has helped us strengthen our online presence and expand our geographical reach. Thanks to their well-targeted advertising campaigns, we have seen a significant increase in our website traffic and sales. We have also seen an increase in return on investment and an improvement in the overall performance of our marketing initiatives. I highly recommend their services, particularly Tatiana, who demonstrates great professionalism and responsiveness.

ORIXA Group’s media support has helped us strengthen our online presence and expand our geographical reach. Thanks to their well-targeted advertising campaigns, we have seen a significant increase in our website traffic and sales. We have also seen an increase in return on investment and an improvement in the overall performance of our marketing initiatives. I highly recommend their services, particularly Tatiana, who demonstrates great professionalism and responsiveness.

Working with ORIXA Group is always a rewarding experience. Their advice and strategies help us maximise our visibility and achieve our marketing objectives. The regular updates and detailed reports provided by ORIXA Group enable us to fine-tune our campaigns to achieve the best possible results. The team stands out for its responsiveness and availability, which really makes all the difference. I highly recommend ORIXA Group for their expertise and high-quality support.

Orixa supports us on all levers and mainly on SEA, particularly Google Ads. Since we started working together, we've seen some very interesting results in terms of acquisition. And we've clearly reduced our acquisition costs. The teams are available on a daily basis to see what's moving and in what direction. It's easy enough to call the people in charge of my account at Orixa, who are very responsive. In addition to the operational side, every year the Orixa team carries out an audit of our various acquisition channels, even those that they don't manage directly, such as SEO. This enables us to draw up action plans for the year. Our collaboration with Orixa is a long-term one, and there are a number of things we'll be able to implement with Orixa in the future (DOOH, social media, audio, etc.).

We were looking for an agency that could support both the members of the Mazda network, who are experts in communications and need to launch campaigns quickly, and those who are less expert and need us to explain to them, depending on their objectives, which levers to activate, as well as being educational about the results of the campaigns. We chose Visiperf because they were able to support us mainly in search, i.e. paid search. But also because of the platform they offer for monitoring and activating the various levers at local level. Visiperf is a dedicated team of experts who contact the network to try and get them to use the platform, but also to develop their own communication plan to support them on a day-to-day basis. So they're very responsive. They really help them on a daily basis to decipher KPIs, performance and campaigns. So that's a real plus, and that's what we were looking for!

We were looking for an agency that could support both those members of the Mazda network who are experienced in communications and need to launch campaigns quickly, and those who are less experienced and need guidance on which levers to activate based on their objectives, as well as clear explanations of campaign results. We chose ORIXA Group because they could support us primarily with search, specifically paid search. But also for the platform they offer to monitor and activate the various levers at a local level. ORIXA Group is a dedicated team of experts who reach out to the network to encourage them to use the platform, but also to help them develop their own communication plan to support them on a day-to-day basis. And so they are very, very responsive. They really support them on a daily basis in analysing KPIs, performance and campaigns. So that’s a real bonus and exactly what we were looking for!

Thank you for the warm welcome during the course. Thanks to Eva, who knows how to adapt to her students' expectations and is a great listener. I particularly appreciated the work she had done beforehand on the SEA structure.

Good balance between "theoretical" explanations based on live use of the tool and practical case studies with our specific requirements applied live during the training. Floriane listened carefully and adapted to our level, giving us practical examples that were totally in line with our needs. Thank you very much Floriane!

We chose to work with Orixa Media to implement new digital levers. For each of our projects (SEA, Social Ads, Display & tracking), we can count on the team's professionalism, responsiveness and sound advice. There's a real commitment that allows us to work together in complete confidence.

Thank you to César for his patience and unfailing teaching skills! It was a one-day course that we didn't miss a minute.

For several years now, the Samusocial de Paris fundraising team has been able to rely on the expertise of the Orixa Media teams to help us achieve our objectives. Together, we work hand in hand on SEA, Social Ads and programmatic advertising. We feel supported in our projects: the teams are trustworthy, responsive and a force for innovation in digital fundraising, with a smile! 🙂.

Eva was very informative. The training and presentation materials were very clear. The day passed quickly and I came away enriched. I wouldn't hesitate to recommend Eva, who is very knowledgeable about the issues faced by NGOs, and I wouldn't hesitate to recommend this course offered by Orixa Media either.

We've been working with Orixa Media on natural referencing for a year now. And it's now our No. 1 digital channel for lead acquisition. And performance continues to improve. I particularly appreciate their day-to-day support. The team is really responsive. For example, we launched three new sites in 2022 and each time Orixa was able to respond on time. What's interesting about Orixa Media is also their ability to take a step back and challenge us on issues other than SEO. So the contract has been fulfilled!

We've been working with Orixa Media since 2021 to manage the entire SEO strategy for Mini Mondes. The agency helps us with keyword analysis, positioning and optimisation. We're also working with them on all the content for the blog and website. Orixa provides us with editorial briefs and optimisation of existing content. At Orixa, I work more specifically with Florian, Gabriel and Olivier. What I particularly appreciate is their responsiveness and pro-activity. As we're a start-up, there are a lot of changes to the site. And when we have a problem, when we need to get in touch with them to sort it out, it's immediate. We also have regular updates with in-depth analyses, so we know where we stand and what recommendations or optimisations need to be put in place. They're always working on the value proposition and the strategy!

As our main business is BtoBtoC, our website has to meet the needs of both our partners and our customers. To address this complexity, we asked Orixa Media to help us with the SEO and programmatic aspects. After carrying out a full audit of our site, we implemented corrective measures, thanks to their strategic and UX recommendations, as well as their optimisation and content creation. Thanks to their support and regular monitoring, we gained positions on targeted keywords in a highly competitive context, particularly in local referencing. We've also boosted our performance and traffic on our site thanks to all the work we've undertaken (netlinking, corrective measures and optimisation).

When I arrived at Fauchon, Orixa was already in place for more occasional assignments at key times of the year, particularly Christmas. As head of digital and CRM at Fauchon for the past five years, I decided to work more closely with Orixa for our media agency, which means that I now have a single contact and a single agency for all acquisition levers. Fauchon is a major luxury French gastronomy house. We needed an agency that knew our brand and our customers well. Another advantage of Orixa is the interaction they can have with Google and Facebook, and the fact that they're also a source of ideas on new technologies and new developments from the GAFAs. It also means having a short-term strategy for certain operations, but anticipating and seeing what long-term strategy we can put in place for Fauchon. But also a good knowledge of the brand. And for my part, they gave me confidence in what was being proposed from a strategic point of view, as well as responsiveness at all times on the part of the teams. And that's still the most important thing for me. You can see the results in Fauchon's continued growth in e-commerce, and particularly in paid media. The idea for the future is to put in place a much more customer-focused strategy. That's going to be the challenge over the next few years, to build a strategy based on customer knowledge. And on that basis, we're going to rely on tools and ultimately send all this data to audiences that will enable us to go much further from a digital and e-commerce point of view.

For a long time we had neglected the SEO lever. Thanks to the training and support provided by Orixa Media's teams, we're once again capitalising on a strong natural presence. The first results have been seen very quickly, and there are some exciting projects in the pipeline.

Franck Provost Drive to e-reservation media campaign.

Programmatic, 3A and SEO. We gained a better understanding of the possibilities in defining strategies, the tools involved, the vocabulary and how to work with the Orixa team.

We work together to manage the digital presence of our brands, using Orixa Media's various areas of expertise. We have an unchanging base of results, ensuring the long-term viability of the brands before they continue to expand. The elements are planned strategically and with a great deal of education.

We work together on the implementation of digital levers to promote our brand and targeted actions, on the search for qualified leads, and on fundraising campaigns. The results have been positive, both for our brand block and for fund-raising campaigns. Lead generation is positive.

We've been working with Orixa for several years on different campaigns (search, emailing, display). They are always very responsive and available. It's a partnership based on trust and performance.

I've been working with Orixa for 4 years now and I'm very satisfied with their work. In charge of most of our acquisition levers, they respect (and often exceed) the ROI set.

We work with ORIXA MEDIA for all our fundraising campaigns, including the most important one, the Christmas campaign, which marked the end of 2020 with some excellent results! The agency is also helping us to develop our digital strategy through a variety of channels, including search and programmatic advertising (YouTube), particularly for the International Day of Older Persons, with excellent results once again.

Faced with a problem of lead volume, we turned to Orixa, who worked with us for 2 months on a lead acquisition campaign. The leads were then sent directly to our partner call centres. The Orixa team was very responsive and efficient in supporting us. The campaign was launched in just a few days, even though it was the first time we had worked together. Everything was very well anticipated and organised. Exchanges were fluid. The quality of the collaboration was top-notch. In terms of figures: we achieved our lead volume targets without any difficulty. The leads are of good quality and we've had good results in terms of conversion.