Intelligence Marketing Day

It was with great enthusiasm that I attended the Intelligence Marketing Day event in Rennes, at the Couvent des Jacobins, for the first time 🤩. There were insightful discussions, practical best practices and a real sense of how AI is transforming our industries. Thank you to MV Group for organising this wonderful event!

I took part in the 10th edition of Intelligence Marketing Day: an inspiring day featuring high-calibre talks and enriching discussions. One key takeaway from this AI-focused event is that artificial intelligence does not replace our expertise; it amplifies it tenfold. A big thank you to MV Group for this wonderful event.

This was my first time attending the Intelligence Marketing Day, organised by MV Group at Le Couvent des Jacobins. 💡 On the programme: round-table discussions, masterclasses, talks, networking sessions… and the same conclusion kept coming up: AI is THE hot topic of the moment for marketers. From discussions on the real impact of AI, the shift towards ‘agent-based’ businesses, to how to harness data to feed algorithms, the way we think about marketing is undergoing a profound transformation. With the rise of GEO, it’s no longer just about being visible on Google, but about being cited, understood and recommended by LLMs. This day gave me plenty of ideas to test, and above all, highlighted one key point to bear in mind: marketing strategies must now incorporate these new approaches. Thank you to Yumens – MV Group for the invitation 🙌 and well done to the teams for organising such a great event!

I took part in the 10th edition of Intelligence Marketing Day and came away with lots of extremely insightful takeaways! It was a lovely day with some very interesting encounters at the stands!

A packed programme offering both a forward-looking perspective and a broader view, as well as more practical workshops. I really appreciated the high standard of the organisation and the activities, as well as the quality of the talks I attended.

A really lovely event and very professional. I really appreciated the calibre of the speakers and the personal touch.

Presentations by professionals who are experts in their field. Useful advice for everyday life. Opportunity to expand your network. Very well organised, with sessions running to schedule. Presenters were generally competent. Some were a little too ‘sales-focused’, aiming to promote their company rather than presenting the specific case study itself.

A very accessible event featuring high-calibre speakers, where you can continue the discussion with them. An essential event for taking a step back to consider AI and digital technology in our fast-paced professional lives. The quality of the organisation, the diversity and calibre of the speakers, the conferences running to schedule, and the discussions between participants and partners at the stands.

An event tailored to the needs of CMOs and CDMOs, with over 700 decision-makers in attendance and speakers rarely seen in person. The choice of speakers, such as Johnny Tonnerre and Mick Levy, broadens perspectives on traditional marketing.

Marketing Intelligence Day is a really useful event for networking beyond the talks. There’s a real buzz to the event.

I came to the Intelligence Marketing Day to gain a broader perspective from speakers who are experts in their fields. I particularly appreciated the speakers’ insights and the high standard of organisation!

An excellent and highly relevant conference. The quality of the presentations, the speakers and the organisation

Marketing Intelligence Day: A day that does you good! Taking a step back, stepping away from day-to-day operations and exchanging ideas with other professionals is always a valuable experience. What particularly struck me or appealed to me during this event: 🤖 The integration of AI into marketing strategy and its shift from assistance to automation. 🧠 The psychological mechanisms that influence our decisions and behaviour 💬 The richness of the discussions amongst peers I’m leaving with new ideas and concrete avenues to explore. 🙏 Thank you to the organisers and speakers

It was such a delight sharing my Microsoft Advertising perspective as the keynote for Intelligence Marketing Day !

I took part in the Intelligence Marketing Day in Rennes. Mission accomplished: taking the time to step back from day-to-day operations, listening to those who are testing things out and those who sometimes get it wrong (often the best feedback 😉), and coming away with two or three actionable ideas!

I was lucky enough to attend the Intelligence Marketing Day and was particularly struck by all the talks on GEO (Generative Engine Optimisation), as it ties in with what I do on a daily basis. I came away with some practical ideas to help me prepare for these changes. As well as the talks on GEO, the discussions on data and acquisition were just as interesting: better integrating CRM and Google Ads, sending more relevant signals to the algorithms, and, above all, shifting from a focus on quantity to a focus on the quality of leads. What I’ve taken away most from this day is that our professions are changing and are also becoming more demanding, more strategic and, ultimately, more human. Because amidst all these technological developments, it’s still expertise, trust and quality that make the difference.

Marketing Intelligence Day features a series of talks, each as interesting as the next, which spark new ideas, offer different perspectives and allow us to take a step back from our day-to-day work. In short, it’s the perfect formula for taking your company’s communications and marketing to the next level. ✨ My favourites from this year’s event: 👉 Monitoring and influencing AI: the marketer’s new challenge 👉 Becoming the driving force behind sales: the secrets to perfect synergy 👉 From strategic positioning to the concept of an actionable campaign Thank you to Yumens – MV Group for organising this event.

Marketing Intelligence Day is an inspiring event focusing on marketing, data and AI. Among the highlights was the talk by Asma MHALLA, who offered a stimulating and thought-provoking perspective on the strategic, political and technological challenges associated with artificial intelligence. An unmissable event to broaden your thinking, network with industry leaders and stay one step ahead of the changes currently taking place.

I was delighted to have led a masterclass at the Intelligence Marketing Day alongside Maud Muller on a topic that has become central to many marketing teams: how to use data and AI to invest acquisition budgets more effectively. The event gave us a better understanding of our future clients’ expectations, enabling us to tailor our approach more effectively. Thank you to the organisers and participants for the many fruitful discussions throughout the day.

I had the pleasure of being invited by Yumens - MV Group to the Intelligence Marketing Day 2026 ! It was truly inspiring to hear so many real-life insights, practical recommendations and expert perspectives while continuing to strengthen our marketing and digital culture. A big thank you to the organization.

Marketing Intelligence Day, Today marks the 10th edition, and it remains – and is indeed becoming more and more – a go-to event for developing your digital and relationship marketing strategy and action plan. I highly recommend it! Intelligence Marketing Day got off to a flying start this morning Everything you’ve always wanted to know about digital marketing, data and AI, featuring numerous experts and real-world case studies!

A lovely discovery

A year on, here I am back at the Intelligence Marketing Day conference, and it’s always a pleasure to attend. With topics ranging from AI and social media to influencer marketing and new visibility strategies, this year’s event once again provided a great opportunity to gather ideas and best practices. The talks that particularly stood out for me 👇 - Generation Scroll: the new rules of social media in 2026 - Monitoring and influencing AI: the marketer’s new challenge And my favourite talk of the day: the one by Thomas Cambou (the star of the Leclerc in Pont-l’Abbé). From email campaigns to text messages, via social media and new uses of AI, his first-hand experience on the ground showed above all that an effective strategy is based on authenticity and a close connection with one’s community. A big thank you to MV Group and Yumens BtoB – MV Group for organising this event, and to Voxygen for allowing me to take part once again. 🙏

A local event, organised by non-professionals, yet one that has more to offer than even the biggest events in Paris! A must-attend for marketing professionals! The venue, the quality of the talks and the opportunity to network with industry professionals throughout the day.

Marketing Intelligence Day is all about: top-quality, flawless organisation (no hiccups, strict adherence to the schedule), a magnificent venue, interesting speakers and plenty of good ideas to take away.

This event provides an opportunity to develop ideas that can be replicated within one’s own organisation. The expertise of the speakers and the format of the event were particularly appreciated.

An event that was enriching both in terms of the topics covered and the experts we met. The practical measures that can be replicated in our organisations and the in-depth case studies that illustrated the major innovations in the market.

Marketing Intelligence Day is a highly rewarding event that offers a wealth of tips and sparks ideas for future initiatives. The event’s key strengths are the variety of presentations, the expertise of the speakers, and the duration of the talks and masterclasses, which ensure a good pace.

I came to the IMD to challenge our current B2B tech stack, which needs to align with market standards. Our organisation is in a period of transition and we need to think about the future. I particularly enjoyed the ABM masterclass led by Protys and Yumens, as well as the sessions on data and AI.

Intelligence Marketing Day is a truly inspiring and energising event As a partner of the event since its inception through the Breizh Marketing Akademi, we are delighted to attend Marketing Intelligence Day every year to keep up to date with the latest trends and developments, and to find inspiration, exchange ideas and share experiences. This year, we enjoyed a lovely meal shared with our community, which helped to forge new connections. It’s also always a pleasure to network with the Adetem, ADN Ouest and Com&Médias networks 👏 Well done to Michel Brébion and the whole MV Group team for the flawless organisation of this 10th edition in Rennes: we’re heading home feeling energised! We can’t wait for next year!

I had a brilliant day at the Intelligence Marketing Day with the Breizh Marketing Akademi in Rennes! 😊 It’s a rare opportunity for marketers (Bretons, no less!) to get together to discuss our practices, discover the latest digital trends, meet some wonderful and inspiring people, and leave with our heads full of ideas! An event that serves as a reminder that it’s essential to step away from the daily grind, take a step back and challenge our practices and tools in order to keep moving forward.

A really interesting event for networking and discovering solutions. I’d recommend it.

I really enjoyed the Intelligence Marketing Day, with inspiring talks that I was able to follow throughout the day and breaks to chat. I particularly appreciated the pace of the event, the breaks and the organisation. I’d recommend it.

A really excellent event featuring expert, passionate and highly skilled speakers who shared practical examples.

"Marketing Intelligence Day is a fantastic event, very well organised and with an incredible welcome. We were lucky enough to be a partner and to have had the chance to chat with the other event partners, who have real credibility and a solid understanding of their areas of expertise. I really enjoyed the discussions with the various partners and the conversations with visitors. I also found the various talks, panel discussions and masterclasses to be highly relevant, providing many answers to the questions one might have about AI and how it fits into the fields of innovation and technology."

I went to the Intelligence Marketing Day to give a talk and came away with lots of ideas and some wonderful encounters. I was particularly interested in the topics relating to AI.

I took part in three masterclasses, two of which focused on knowledge-sharing. All in all, it was a great introduction to topics worth exploring further within the company!

A high-calibre event featuring speakers who were experts in their fields, with a very good balance between ‘inspiring’ presentations and practical insights from the field.

A high-quality event offering an insight into the latest trends in digital marketing through the lens of AI. I particularly enjoyed the masterclass on the challenges of visibility and the influence of AI, the analysis of new ways of using social media in 2026, and the real-world client case studies, particularly that of Leclerc Pont-l’Abbé. The variety of topics covered and the expertise of the speakers made for a particularly informative and inspiring day.

I’m leaving the Marketing Intelligence Day with some new contacts and a practical roadmap tailored to a micro-business. The advice on the GDPR database and on organising the integration of an AI agent within a micro-business was very relevant.

What I took away from the Marketing Intelligence Day was Asma Mhalla’s advice, which we really don’t realise: every tool we use is a strategic choice, not just a tool. I also enjoyed the event’s coverage of AI and social media trends.

Clear expertise from some of the speakers, with practical use cases. I particularly enjoyed the talk on ABM and the tips on GEO.

By taking part in the Intelligence Marketing Day, we were able to forge some excellent new professional connections. We also had the chance to talk to lots of people with exciting projects.

I came to the Intelligence Marketing Day to pick up some tips on social media and community engagement, and that’s exactly what I got.

Marketing Intelligence Day is a great event for meeting peers and finding out about the latest developments in marketing. It’s always interesting to compare our marketing maturity with that of the market, innovations and so on. Thanks to the event, I was able to refine my knowledge of GEO in particular, and get some feedback from the field.

I came to the Intelligence Marketing Day for the talks. I loved Johnny Tonnerre’s talk, both in terms of content and format. His perspective on sales and marketing alignment really struck a chord with me.

Attending as a guest and out of curiosity, I was impressed by the quality of the event, which covered topics related to business and communication.

A salon that’s incredibly efficient.

We’re looking at topics such as the transition to AI, marketing automation and GEO/SEO. Thanks to Marketing Intelligence Day, I now have more insights to help me take things further and challenge my current tools.

I was wondering about the relevance of AI, which is causing quite a stir in my day-to-day life. Thanks to Intelligence Marketing Day, I was able to understand how AI can be used for B2B lead qualification.