Customer reviews of Dataïads

Working with Dataïads has been one of my real successes in digital acquisition over the last ten years. At Darty, part of the Fnac Darty group, we are facing increasing pressure on acquisition costs. In this context, we needed a solution capable of optimising our marketing performance without complicating our technical environment. Dataïads was able to offer a clear and concrete approach, focused on solving our problem: optimising paid traffic by improving bounce and conversion rates, without disrupting our stack or our UX. Their technology enabled us to structure a solid POC, with shared KPIs and a transparent measurement method. Deployment was initially carried out progressively across all areas of the Darty.com site, before being extended to the Fnac site. Beyond the results - lower bounce rate, higher conversion rate, continuous A/B testing - it was the relationship that made the difference. A team that listens, is proactive, and genuinely committed to partnership.

What we particularly appreciated about working with Dataïads was their performance-focused vision, their ability to make suggestions, and their desire to be first and foremost a partner, not a supplier. The teams are also very available, cheerful and professional. We've seen an improvement in the performance of key pages on Google Shopping, as well as insights on product pages. We're going to duplicate this for our Meta campaigns.

What we particularly appreciated about working with Dataïads was the ability to adapt our landing pages, despite the technical constraints of our old website. The solution enabled us to modify them more easily and set up A/B tests. Thanks to Dataïads, we've seen a number of results: better loading times, good adaptation to the mobile format, and an effective product recommendation component.

What we appreciated about working with Dataïads was the test & learn capability offered by their technology. The tool integrated easily into our environment, and was up and running very quickly. The platform is easy to use, and communication with the teams was fluid and very responsive. Our objective was to optimise the performance KPIs of our PDP landing pages. Dataïads' technology has enabled us to improve several key indicators: lower bounce rate, higher add-to-cart, AOV and conversion rate, with a direct impact on our ROI. We have also seen a marked improvement in page load times.

Friendly, Attentive, Responsive, Committed team, Thorough, Good coaching, Flexible, Accessibility

As Head of Acquisition at Claudie Pierlot, my aim is to increase my ROAS, especially on our PMAX campaigns, which are a major lever for us. I discovered Dataiads at the One to One event in Biarritz, and it was a bit of a 'coup de coeur' for me. I think their solution is really innovative! With Dataiads, we were able to test different landing pages, optimise our campaigns and carry out A/B testing. We learn a lot from the templates that we're constantly testing, and that has had a real impact: the bounce rate has gone down, the average basket has gone up, and we've even been able to generate cross-sell thanks to this solution. Overall, my ROI is improving, both on PMAX and META. We've also connected Dataiads to our META DPA campaigns, which has boosted our conversion rate by 36%! The great thing about Dataiads is that they allow us to continually optimise. Even when one version is working well, we continue to A/B test, optimise and try out new versions. It really has become a long-term partnership, and we're very happy with it!

We met Dataïads at One to One Biarritz, and were quickly won over by this innovative solution, which focuses on the on-site user journey. What particularly appealed to us was their ROI-based approach, which has already proved its worth with other customers. We first deployed Dataïads on our Darjeeling site in France, which generates the most traffic for the group, and saw rapid results on our Google Shopping and then Meta campaigns, with incremental revenue that was maintained over time. We then extended the solution to the Femilet site in Denmark, also with good results. What makes the difference is the simplicity of implementation: our teams can test product page templates without any technical intervention, adapting the paths for each user from paid campaigns. For us, Dataïads is a relevant and effective solution for optimising our digital acquisition campaigns.

Dataïads helps us enormously in making our SEA and SMA campaigns profitable, particularly on Google Shopping and our Meta DABA and DPA campaigns. Thanks to the use of our first-party and product data, we can create tailor-made experiences, adapted to the audience segments and context of each campaign. What has really changed is our ability to test different approaches in real time and personalise the user experience without any IT intervention or changes to our website. This allows us to offer better adapted pathways, which improve post-click engagement and maximise our results. The Dataïads team is very responsive and is with us every step of the way. Their expertise gives us the confidence to adjust our campaigns and achieve even better results. With Dataïads, every click is optimised, every experience is more relevant, and our campaigns perform significantly better.

The collaboration with Dataiads began with the concept of the Post Click Experience, which we agreed on. Launching the project together on Google campaigns was an obvious choice. The expertise of the Dataiads teams is rare on the market and the ROI is there for the taking, as expected.

We wanted to work on personalising the customer experience in order to optimise the ROI of our Shopping campaigns. Our landing pages were basic product pages. We are currently testing different templates. We're still in the testing phase, but the results are positive, since the revenue per user is higher on the test experiences.

We were looking to improve the ROI of our marketing spend by optimising the post-click experience. Promising starts: the main KPIs are largely outdated Very good tracking tool and follow-up of the team

Animation omni website Okaïdi France. High-performance technology delivered with seriousness by a dynamic team

With Dataiads, the goal of increasing the conversion rate is far exceeded compared to the initial ambition. Easy to deploy, the solution provides additional leverage to all the pre-click optimisations we have put in place.

Dataïads is an easy-to-deploy solution. The platform provides an innovative and high-performance complementary solution for a leader like Darty. Especially in an environment where media optimisations are becoming scarce. Dataiads technology, combined with the expertise of Media Scientists, has allowed us to take a step forward in terms of increasing the conversion rate.

Quick to implement, the Dataiads solution brings additional expertise and efficiency to the optimisation of media campaigns that offer ecommerce product feeds. The teams are attentive to your needs, friendly and responsive. We are working with the Dataiads solution for our clients Paragraph, Dior Couture and many more to come I hope!

We worked together on the SEB and CONFORAMA projects to improve the conversion rate of Google Shopping campaigns. The results are there for all to see.