Feu Vert España recommends Dataïads

With an extensive and technical catalogue, the standard Google Merchant Centre feed no longer allowed us to maintain the expected level of performance on Google Shopping and Performance Max. We needed to enrich product data quickly and scalably, without adding operational complexity. With Feed Enrich, we enriched our feed using AI, generating new attributes aligned with users' search intentions and activating them directly in our campaigns. The results were clear: improved CTR, reduced CPC and a significant increase in ROAS, with more qualified traffic. Feed Enrich has turned our product feed into a real lever for media performance.