With the challenge of better explaining our ranges and recommending the right products (cosmetics and perfumes) to the right people, we have created with the Webotit team 2 product recommendation bots, trying to be as intuitive as they are effective: from the responsive design of the questionnaire, user interactions to the connection to our Marketing automation platform. Webotit has been able to combine innovation, listening to our needs / specificities of our categories with their expertise in conversational bots. The recommendation tools created have a conversion much higher than the average of our e-commerce site, our goal is fully achieved. They offer an innovative experience, democratizing our ranges. With convinced in-house teams, we are now working on the retail (offline) versions of these recommendation bots. By including our retail customers in this consulting process.
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