faguo recommends Dataïads

We were facing a decline in our overall conversion rate, which was particularly pronounced for traffic from Google Ads. Having reached a certain optimisation plateau with our existing conversion funnel, we wanted to explore new approaches to improve the performance of our landing pages. In this context, we turned to Dataïads to test their Smart Landing Pages solution. The aim was to offer a more engaging experience than our standard product pages, by capitalising on user intent from Google Shopping. With support from the Dataïads teams, we designed hybrid Smart Landing Pages, combining the strengths of a product page (highlighting the product being viewed) and a category page (suggesting relevant alternatives from our catalogue). This approach aimed to reduce the bounce rate, extend the user experience and encourage additions to the basket. The design of the mock-ups was particularly smooth and efficient, handled entirely by Dataïads. In just a few days, we were able to approve the first versions and quickly launch A/B tests. We are closing this first year with a solid partnership and tangible results, with a 11% increase in total incremental turnover from this initiative. The momentum is strong, with a high-performing Smart LP variation having established itself. We particularly appreciated the agility and efficiency of the entire team. A successful collaboration.