We were able to diversify our advertising levers and set up new campaigns corresponding to different entry keys with the aim of expanding our sales funnel and our levers. Initially only 2 to 4 campaigns ran on facebook. We are now at 10 campaigns. We have set up an optimal organization to follow as closely as possible the tests that we launch each month for each campaign. The management of external advertising allowed us to refocus on other projects. The expertise to manage budgets, the performance of campaigns has allowed us to increase our sales, better understand user tracking, and diversify our acquisition levers.
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