Le Slip Français recommends Spark

In 2020, we managed to halve our acquisition cost, in a context that was obviously rather favorable to online, but nevertheless it remains extremely impressive and in addition, we talk about that. We were in a logic of double-digit growth, so we are really hyper satisfied. Hello everyone I am Robin Caillaud from SlipFrançais, I am in charge of E-commerce as a whole. So today, we have the chance to welcome you to Slip Français, a responsible textile company that has existed for 10 years and whose objective is to reinvent with panache the French textile industry. This includes two things reducing the impact on the environment and creating jobs and value in France. Today, the Slip Français is not just a men's underwear company. We also offer women, mixed and children, and also swimsuits, ready-to-wear, accessories. We created ourselves on the web and little by little, we opened physical shops. From the beginning, we were experts in social networks and online acquisition and in the end, we came to the conclusion that we had to surround ourselves with better and specialized players in the field. Seen as things have evolved in particular over the last three or four years, where acquisition costs have increased enormously. So, we decided to rely on this Spark. We were looking to have a kind of extension of the team and in fact, they really helped us from the start, even if, originally, it was more of a collaboration that was intended to be ephemeral. So we did a big audit. The account has been thoroughly restructured, particularly at the level of creative ascetics and audiences. And then, little by little, we realized, with the collaboration that we managed to set up the relationship of trust, the effectiveness of dashboarding, the productivity of feedback, in particular. We managed to go beyond this ephemeral collaboration and make it sustainable because we have been working with them for a year and a half now. And now, we are in a phase of development and optimization of the account. Spark for us, today, it is the ideal partner to have an ambitious acquisition strategy in the long term, with both dashboarding and support at the top.