I wanted to adopt a much more roist approach and have a better visibility on the performance of my acquisition campaigns. Spark is fully in line with this approach: - Implementation of data visualization tools allowing a real-time view of campaign performance - Roiste approach with continuous test and learn to optimize our campaigns - Transparency in the exchanges concerning the actions carried out. The restructuring of our accounts has doubled the ROI of our campaigns on the French market and reduced the CAC by -40%.
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