We called on Spark as we were facing RoI issues on our campaigns in Europe and the USA. After a thorough audit of our account, Spark was able to implement the corrective actions necessary to gain efficiency and find the right compromise between profitability and turnover. Despite a late start in Q4 2021 and strong year-end seasonality, Spark immediately optimized all levers by abandoning underperforming campaigns and audiences and focusing efforts on new audiences and available Meta/Google tools. Since then, the collaboration has been strengthened by constantly testing and learning so that our campaigns are in the best possible condition for this new end of the year.
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