We called on Spark both for consulting on digital issues (impact of iOS14 in app marketing, comparative performance between countries, paid search, remarketing ...), and on campaign management during a peak of activity. Spark was able to support us on our acquisition issues in app marketing, helping us develop new channels and having a critical look at our current performance. We come out of it with solid recommendations that will allow us to improve our performance over time. Spark has also been able to approach our attribution issues in a very analytical way, allowing us to evolve our performance measurement systems.
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