Fauchon recommends Orixa Media

When I arrived at Fauchon, Orixa was already in place for more occasional assignments at key times of the year, particularly Christmas. As head of digital and CRM at Fauchon for the past five years, I decided to work more closely with Orixa for our media agency, which means that I now have a single contact and a single agency for all acquisition levers. Fauchon is a major luxury French gastronomy house. We needed an agency that knew our brand and our customers well. Another advantage of Orixa is the interaction they can have with Google and Facebook, and the fact that they're also a source of ideas on new technologies and new developments from the GAFAs. It also means having a short-term strategy for certain operations, but anticipating and seeing what long-term strategy we can put in place for Fauchon. But also a good knowledge of the brand. And for my part, they gave me confidence in what was being proposed from a strategic point of view, as well as responsiveness at all times on the part of the teams. And that's still the most important thing for me. You can see the results in Fauchon's continued growth in e-commerce, and particularly in paid media. The idea for the future is to put in place a much more customer-focused strategy. That's going to be the challenge over the next few years, to build a strategy based on customer knowledge. And on that basis, we're going to rely on tools and ultimately send all this data to audiences that will enable us to go much further from a digital and e-commerce point of view.