We wanted to test a local off-line campaign. We tested the distribution of leaflets in Toulouse to increase our local profile, by offering a promotional code (2nd objective of the campaign: to generate turnover). The distribution team is well briefed, and this gives the impression of sending a sales team to the site to talk to our prospects. There's a real sense of involvement in distribution, which is very pleasant from a distance. For the moment, the operation seems to be more about raising awareness than conversion. More in the next episode ...
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