MailSoar supported a strategic transition to a new domain, while cleaning up a list of over 50,000 contacts and re-engaging inactive ones. The result: open rates increased from 3% to 15–20%, the audience was re-engaged, and there was a direct impact on lead generation and sales opportunities.
I had built a large email list of over 50K subscribers. But over the years, I had made some email missteps that hurt my open rates. They had dropped to as low as 3% and I really wanted to improve this situation. . MailSoar worked closely with me to properly transition us to a new domain, remove dead contact, and re-engage folks whose inboxes we hadn't reached in years. Our open rates now are consistently 15-20% and we're reaching people who hadn't seen our emails in years, leading to more leads and business.
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