A sustainable strategy to improve deliverability and engagement
MailSoar solved a structural deliverability issue by reviewing existing practices and implementing a strategy based on separate domains, send management, and better qualified lists. Since then, deliverability and engagement rates have been improving every month, driven by best practices that are now integrated into all marketing campaigns.
Sarah Stone
Senior Marketing Manager, At MHC Automation
We had a fundamental deliverability issue of our marketing emails. MailSoar was able to evaluate current practices, recommend best practices, and implement and monitor solutions including establishing different email domains and providing updated guidelines around email send limits to unengaged contacts. Our marketing team is now grounded in the best practices outlined by MailSoar in all of our email communications and list development. We've seen a steady month over month increase in deliverability and engagement rates.
9 Recommended qualities
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