Following very low open rates due to a poor reputation with major ISPs, MailSoar deployed a phased strategy to improve reputation, get off blacklists, and boost performance. The result: a sharp increase in open rates, clicks... and revenue.
We asked MailSoar for a concern for deliverability from the main ISPs (Internet Service Providers), which led to very low opening rates. MailSoar helped us to set up a strategy in different stages to improve our reputation, to be delisted from ISPs little by little and thus have a sharp increase in open and click rate. All of these improvements had an immediate impact on our revenue.
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