The email campaign during the sales period enabled us to attract incremental traffic to our other acquisition levers. This incremental traffic was both qualified and ROI-driven, enabling us to generate a significant volume of turnover and acquire new customers. The turnover generated by this emailing campaign represented 19% of the turnover generated by paid traffic levers during the sales period. This success demonstrates the effectiveness of emailing as an acquisition tool during key periods of the year. And it would not have been possible without the invaluable expertise and support of Dataventure, who were able to precisely target the right people throughout the campaign. We are grateful for their strategic partnership and their essential contribution to our success.
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